Summary

Posted: Sep 20, 2024

Role Number:200568058

Apple's Worldwide Communications team informs the world about our innovative products and services, and the values that drive everything we do. The team includes professionals with backgrounds in public relations, journalism, social media, writing and buzz marketing. We’re looking for trailblazing, collaborative professionals from a variety of creative fields. If that’s you, then your next home may be here. Come and do the best and most exciting work of your career at Apple! Currently, we are seeking a Public Relations Manager to drive strategy, planning and execution of PR programmes and initiatives for Mac, Mac OS, Pro Apps, etc. in the Greater China market. You will be expected to be hands on, working day-to-day to engage with local journalists and influencers in crafting stories about Apple’s Products and Services with values that showcase their benefits to consumers.

Description

This role will join the Product PR team helping create and implement PR initiatives for Apple's Mac business with an emphasis on social-first campaigns. We are looking for candidates that possess strong PR/communications skills, along with a consistent track record driving PR results across consumer technology and/or consumer lifestyle. Ideal profiles are passionate about cultivating new relationships with media and creators, and skilled at developing unique narratives and storylines that resonate with online audiences. * Use your first-class knowledge of the media landscape in the Greater China region to broaden and deepen our contacts with hi-tech portals, consumer lifestyle, and social media. * Have the ability to dive deep into our segment markets to identify new and creative ways to reach influencing media and share the Apple story. * Play an instrumental role in influencing how product launch and momentum campaigns are developed to ensure maximum coverage in the region. * Manage and respond to day-to-day press enquiries and ensure our regular media are kept up to speed on the latest Apple news. * Organise briefings with key press, via press tours, selection of Hit Lists for special events, planning of briefings, capturing coverage, and reporting on results. * Have the capacity to handle crisis and other reactive PR situations with grace and ease, knowing when and how to respond to media inquiries. * Handle distribution of PR materials and resources (press release, images, reviewers guides, B-roll) as required. * Track key coverage for your areas and share news with global teams when relevant.

• Bilingual in Chinese and English.
3+ years of proven experience in public relations, social media marketing, journalism, PR agency or corporate settings.

Preferred Qualifications

• Previous experience leading successful PR programs, including social-first campaigns.
• Established list of media contacts and influencer relationships across consumer technology, consumer lifestyle, and students.
• Motivated self-starter with a positive team-player attitude and a passion for social media, creative storytelling, and relationship building.
• Ability to develop and bring to fruition PR plans that are both strategic and creative.
• Ability to handle multiple projects and thrive in a dynamic environment.
• Excellent attention to detail and project management skills.
• Excellent writing skills with the ability to craft compelling pitches, product messaging, and more.
• Proven experience working on large-scale, international, time-critical projects.