About Company
We're the #1 platform for student accommodation, with a 35x growth rate. We've helped over 1 million students find the best housing near 800+ universities in 300+ cities. We understand the challenges students face and are here to provide a seamless and stress-free experience!
Product
Platform for student accommodation
Responsibilities
China Performance Marketing Manager, will be responsible for managing our marketing campaigns on Baidu Ads, RED Ads, We Chat Ads, Douyin Ads to drive our paid user acquisition in China by fully leveraging the platforms capabilities. Work closely with branding, content, design and product team to implement all operational tasks and initiatives on these platforms.

• Responsible for paid user acquisition strategy, execution, testing, and deployment.
• Running targeted marketing campaigns, optimizing leads quality and conversion funnels.
• Identify and prioritize growth opportunities across digital marketing channels, including paid search, social media, and beyond.
• Collaborating with different stakeholders across product development, partnership, sales, and operations.
• Drive growth marketing experiments and initiatives to validate and scale effective strategies.
• Analyze and interpret growth marketing metrics to identify trends, patterns, and areas for improvement.
• Translate growth insights into actionable recommendations to drive business growth.
• Maintain the campaigns and assist in the integration of additional platforms into our acquisition plan.
• Understand and evaluate campaign metrics and report campaign performance.
• Define KPIs, create reporting, analyze campaign performance.
• Create recommendations to improve campaigns continuously.
• Manage marketing efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
• Plan and perform A/B testing to define and execute enhancements to conversion rates.

Requirements

• Proven track record of success in developing and executing Digital Marketing campaigns (4+ years of experience) on Baidu Ads, RED Ads, We Chat Ads, Douyin Ads
• Excellent communication and writing skills. Ability to work independently and as part of a team.
• Strong analytical and problem-solving skills.
• Strong working knowledge of advertising platforms in China.
• Strong creative vision and ability to translate brand strategy into compelling campaigns is a big plus
• Experience with the following organizations is preferred -
• Uhomes: 优客逸家 (Youke Yijia)
• Hooli Homes: 胡里之家 (Huli Zhijia)
• Student.com: 学生网 (Xuesheng Wang)
• Awe Homes: 奥维之家 (Aowei Zhijia)

Benefits
What We Offer: Opportunity to shape the social media strategy in a key market. Competitive salary and opportunities for professional growth. Remote work flexibility, fostering a dynamic and supportive work culture. Plus our benefit package here:

• Rapid career growth (can skip intermediate levels)
• Employee wellbeing policies (at the best standard)
• Amazing work culture!
• Yearly bonus
• Performance bonus by reaching targets
• Local labour contract and standard benefits according to the law

Working Time
Working in Mainland China timezone: Monday to Friday 9am - 6pm
Hiring Process
2 rounds:

• Interview with Senior Lead Content and Brand
• Interview with Head of Marketing

职位类型：全职
工作经验:

• performance marketing: 1 年 (首选)