Basic purpose of the job:

• Support to achieve team’s financial objectives
  
• Optimize cross-functional platform and process regarding promotional programs implementation.
  

Accountabilities

• Product management
  

• To develop strategies for key target depts. promotion of specific brand, track KPI, timeline and budget
  
• To prepare and implement related annual brand plan
  

• Management / co-ordination
  

• To develop and manage national level KOLs
  
• Ensure high quality implementation of marketing plans
  
• Control of the budget within agreed limits; allocate budget by annual strategy to keep efficacy.
  
• Implement quality standards of daily work
  
• Drive innovations in hospital communication and support to support robust business growth
  
• Ensure optimal flow of information, messages and material to salesforce; set up the product training for sales force
  

• Cross function communications
  

• Collaborate with local marketing and sales team to implement and optimize annual plan
  
• Set up and deepen inter-department cooperation and communication to develop and implement product strategies and plan
  

• Market intelligence
  

• Lead and implement necessary research and analysis, to understand market dynamics and initiate marketing programs
  
• Understand China medical reform and health care environment macro trend and be able to translate it into actionable business implications
  
• Maintain competitive and updated on competitor activities.
  

Required Capabilities

• At least 3 years of marketing experience in multinationals; sales experience is a plus.

• Deep knowledge of relevant KOLs with seniority

• Fluent in English and Mandarin

• Excellent people interaction skills

• Strategic integration and result orientation

• Leadership and decision making

• Customer focus and orientation

• Business acumen

• Cultural sensitivity and adaptability

• Adaptability and change

• Analysis, judgment and innovation

• Technical know-how, market/business expertise