China Job Openings
Lenovo
SMB Go-To-Market & Program Mgt.
November 4, 2024
General Information
Req #
WD00074000
Career area:
Product Management
Country/Region:
China
State:
Beijing
City:
北京（Beijing）
Date:
Tuesday, November 5, 2024
Working time:
Full-time
Additional Locations:
- China - Beijing - 北京（Beijing）
Why Work at Lenovo
We are Lenovo. We do what we say. We own what we do. We WOW our customers.
Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).
This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our Story Hub.
Description and Requirements
Key Responsibilities:
Product Launch Strategy Development & GTM Blueprint Creation
Product Launch Strategy Development & GTM Blueprint Creation
- Create go-to-market key structure and blueprint based on strategic product focuses for all routes (channel, mid-market or ecom..etc) and coordinate with owners to enrich the pillars to be sure of its fitness
- Stay on top of PC/IT industrial moves and equipped with x-portfolio knowledge with solid insights in both hardware/software to bring solution pitch into GTM
- Act as the anchor point of HQ to support all strategic product promotions needs in both training and deliverables from WW by collaborating w/ marketing.
- Partner with product & operation team to translate product information into sales and marketing language based on business needs
- Bring fresh new ideas and innovative thoughts on launch initiatives.
- Support specific needs for certain routes and target audience by tailoring GTM strategies to meet the need.
- Conduct both quantitative and qualitative research on certain IT topics to generate insights including but not limited to customer needs, market trends and competitive landscape etc., which could justify or benefit GTM planning
- Deliver geo-customized materials covering macro/micro economic environment, local market trends, key competitor moves and focused verticals.
- Lead on GTM program negotiation, discussion and execution.
- Support add-hoc strategic program proposal or analysis.
- Communication skill in English up to marketing standard (both oral/written especially in article conducting to stay as close as native)
- Strong PPT/Deliverable Capability
- Basic understanding on PC/IT industry but carry with strong interests in IT/Tech to dig out or catch up more (Eager to learn IT/New Tech)
- Strategic thinking with business insight to relate short-term and long-term goals or actions into ultimate business target
- Solid market research and reporting capabilities: primary research, secondary analysis, advanced analytics and reporting writing skills required. (consulting firm experience is a plus)
- Adaptability to changes, being flexible and responsive to rapid industrial/ market conditions changes and customer needs.
- Strong ownership and accountability on tasks and result delivering.
- Data-driven mindset with strong analytical skillset
Additional Locations:
- China - Beijing - 北京（Beijing）
- China
- China - Beijing
- China - Beijing - 北京（Beijing）
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