At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Primary Function/Purpose

• The (Sr.) Brand Manager position is primarily focused on new product launch and incretin business.
• It will be required to fully understand the market, HCP and patient insights, create brand plan and product strategies, design and execute external brand solutions, engage KOL and external stakeholders.
• (Sr.) Brand Manager will collaborate with external partners as well as multiple cross-functional members such as Medical, CA, MCE, SFE, Sales Training, Supply Chain, etc. to conduct launch preparation and big rock progress tracking, the objective is to ensure a successful launch of the new product and maximize China patients’ access to it.
• The ability to synthesize customer insights to brand strategy, conduct insightful market analysis, drive innovative and effective brand communication, influence thought leader and drive environment shaping as well as promotional campaign execution will be a key successful factor for this job.

Key Responsibilities

• Create brand strategy, develop commercialization and execution plan
• Discover and synthesize deep customer insight, identify unmet needs in therapeutic areas
• Understand market dynamics and conduct data analysis
• Develop and execute environment shaping and customer solutions by collaborating with business partners
• Localize and develop brand materials and education contents
• Identify and engage thought leaders in targeted therapeutic areas, establish and lead key relationships with external KOLs
• Drive TL advisory board, to explore customer insights

Internal Communication

• Deliver brand strategy to the sales force
• Lead solution communication with sales force and cross-functional teams.
• Drive internal business solution planning process (i.e. LRS, CP, OP, etc.)

Qualification/Requirements
Desired Characteristics

• Learning agility: demonstrate passion to acquire new knowledge / skill and apply learning with speed
• Business acumen: understand diabetes or incretin market with deep insights, business driven
• Innovation: jump out of the box and drive development of innovative solutions
• Accountability: High results orientation and sense of personal accountability
• Influence: lead without authority both internally and externally
• Communication: articulate clearly in both oral and written communication
• Team Spirit: achieve results through team work as a valued leader / member in different setting
• Empathy: feel and address what is appealing to the stakeholders

Essential Qualification
Bachelor degree and above
Additional Preferences
Medical/Pharmacy background preferred

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

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