Hook & Ladder is a purpose-driven digital marketing agency where we define and co-create a path to success with each client individually. Our mission is to build greatness together, not just as another run-of-the-mill marketing vendor, but as a true partner dedicated to empowering our clients with unparalleled digital marketing prowess within the first 12 months. We achieve this by blending our expertise in industry trends and consumer behaviour to provide strategies and solutions that proactively solve problems and seize opportunities.
We take immense pride in fostering an environment that nurtures growth and unleashes the boundless creativity of our team. We want you to relish the work you’re doing and feel confident that it is creating a lasting impact.
Are you ready to immerse yourself in a collaborative, results-driven team? Are you eager to build digital marketing systems that create high-impact outcomes for our clients using evidence-based strategies? If the answer is a resounding yes, then this might be the place for you!
THE ROLE:
We are looking for an experienced Email Marketing Specialist who speaks and writes fluent professional English to enrich our dynamic team. Your background could be diverse – from digital marketing agencies to in-house departments or specialized email marketing roles. What matters is your enthusiasm for collaborative, business-focused work in a vibrant setting and your readiness to grow and be challenged.
As an Email Marketing Specialist, you become the ‘architect’ of our clients’ email marketing strategies. Collaborating with a team of specialists, you’ll craft and implement email marketing programs tailored to each client’s unique needs and industry specifics. This position has the following roles and accountabilities:

• Developing and executing bespoke email marketing strategies in collaboration with cross-functional teams.
• Keeping abreast of the latest marketing trends to provide innovative solutions.
• Communicating complex ideas effectively to clients and internal teams.
• Managing end-to-end email and SMS marketing campaigns, including planning, segmentation, content creation, and scheduling.
• Creating compelling, personalized email content.
• Conducting A/B tests to optimize email performance.
• Designing unique customer journeys through tailored email automation.
• Analyzing campaign metrics to derive insights and refine strategies.
• Ensuring technical compliance with email standards and regulations.

YOU BRING:
The ideal candidate would have the following attributes:

• 4+ years of experience in digital marketing.
• 2+ years of experience with B2B and B2C email marketing.
• Proficiency in email marketing platforms (Klaviyo, Hubspot, Active Campaign, Pardot/Salesforce, Mailchimp, Send In Blue).
• Excellent copywriting skills and a history of creating engaging B2B and B2C email content.
• An analytical mindset, experienced in data analysis and reporting.
• Excellent attention to detail, time management, and collaborative skills.
• Proficient in crafting visually appealing and engaging email designs that align with brand identity and captivate the target audience.
• Ability to manage email lists, segmentation, and audience targeting to optimize campaign performance.
• Professional proficiency in English (written and verbal) and Spanish (optional).

BONUS POINTS IF YOU HAVE:

• Previous experience working with a marketing agency.
• Knowledge of project management tools like Monday.com.
• Familiarity with Agile methodologies.
• Familiarity using AI tools like Chat GPT.
• Eagerness to stay ahead in digital marketing technology.
• A desire to work with other top performers tackling bigger challenges and achievements than what you have had experience with.
• A desire to build a rewarding and impactful career and a drive to push yourself to the next level while empowering others along the way.
• Located in Colombia.

WHY WORK HERE:
Our purpose is to ignite potential for those ready to GROW. We take immense pride in fostering an environment that nurtures growth and unleashes the boundless creativity of our team. We want you to be fulfilled, relish the work you’re doing and feel confident that it is creating a lasting impact. Here’s what you can expect when you join our team:

• Flexible work location (remote or in-person if you like).
• Flexible schedule (focus on results – not time!).
• Health benefits.
• Autonomy to lead and innovate in your zone of genius.
• 3 weeks of paid time off, plus flex days to recharge and take that well-deserved break.
• In-person events and opportunities to truly connect with the team.
• The opportunity to connect with a diverse team of people from over 5 countries.
• Our commitment to invest in your career with ongoing training and coaching to support your growth and development.
• Regular 1:1’s with your team Lead for open communication and support to remove roadblocks.
• We play the Great Game of Business! We believe that when our team wins, the company wins. We give our team a stake in the outcome and work together towards their successful financial future.
• We implement Clifton Strengths to help our team discover their unique set of talents and learn how to leverage them to achieve success in their personal and professional lives. We focus on what you do best and build on your strengths rather than trying to fix your weaknesses.

If you think you are the right team member we are looking for, check out our Instagram and website to get a sense of our HL Fam. Hopefully, you think we qualify to be on your team, too.
INTERESTED?
Apply here and tell us why you would be a great fit for our next Email Marketing Specialist! We appreciate all applications and wish you all the best of luck!
Job Type: Full-time
Pregunta(s) de postulación:

• Qué nivel de inglés manejas?
• Tienes conocimiento en herramientas de email marketing como Klaviyo, Mailchimp, Active Campaign?

Experiencia:

• Email Marketing: 2 años (Obligatorio)

Idioma:

• Inglés (Obligatorio)