Denmark Job Openings

Nestle Operational Services Worldwide SA

Nordic Senior Brand Manager for NESCAFÉ

Copenhagen

FULL TIME

October 23, 2024

Join Nestlé Coffee Nordics – we are looking for the Power of YOU!
Are you passionate about brands, consumers, and coffee? Ready to leverage your strong commercial acumen and excellent skills in data analytics and product launches? If so, then come join us as our new Nordic Senior Brand Manager for our world-leading brand NESCAFÉ!

Working at Nestlé
As the largest food and beverage company in the world, Nestlé offers a diverse range of products with a primary focus on nutrition, health, and wellness. Nestlé Nordics is not just a workplace; it's a community where your uniqueness matters. We celebrate diversity and value every aspect of you, creating a culture that encourages growth, celebrates differences, and offers endless opportunities. We believe that by embracing your uniqueness, you contribute to our collective success.

The Challenges that Await You
As our new colleague, you will join our Marketing department and support our Coffee business across the Nordic region. This will include building and strengthening the NESCAFÉ brand and coffee portfolio in the Nordic market, covering Denmark, Sweden, Norway, and Finland.

This position is based at our Nordic Head Quarters in Ørestad, Copenhagen, and you will report to the Nordic Head of Marketing for NESCAFÉ. Due to the Nordic setup of our organization, occasional travel across the Nordic region is to be expected.

You will be joining a passionate and experienced marketing team, where the working environment is positive, friendly, and where we are always happy to help each other. We have an inclusive culture, and everybody is encouraged to contribute and share their opinion. We offer a high level of autonomy, meaning everyone drives their own areas of responsibility, of course with support from other team members and your manager, as needed.

Your main responsibility in this role will be to act as a strong brand lead for our NESCAFÉ soluble coffee portfolio in Denmark & Norway, as well as the Nordic portfolio lead for our NESCAFÉ coffee mixes. As part of this, a key task will be to translate the European coffee mixes strategy and innovation pipeline into a strong and relevant strategy for the Nordic countries, based on local opportunities, consumer understanding, and market needs. In addition to this, you will take the lead in analyzing sales performance, consumer behavior, and leveraging data to generate actionable and differentiated insights and brand plans.

Thus, in this role, key responsibilities will include:

As the brand lead for NESCAFÉ's soluble coffee business in Denmark and Norway; defining and implementing brand and portfolio strategies, as well as annual plans. Your objective will be to achieve targets in alignment with the business objectives, while working closely with the local commercial teams and brand colleagues.
Developing and leading the local portfolio strategy for our Nordic NESCAFÉ coffee mixes. This includes taking charge of end-to-end project management for product Innovation & Renovation (I&R) initiatives at the market level. Additionally, you will be responsible for preparing business cases and trade presentations.
Leading the Nordic launches of new NESCAFÉ coffee product innovations, including market assessments and the development of business cases.
Leading coffee insights and data analytics (e.g., Nielsen Discovery, Kauza, Brand Health, Usage & Attitude, and Power BI), with the objective to identify opportunities and risks. As part of this, you will consolidate, structure, and analyze data for various performance trackers and reviews.
Effectively cooperating and aligning with key stakeholders in the Nordics, as well as our colleagues in the European and global teams.

We are looking for the Power of YOU
We are looking for someone with a great drive, a proactive approach, and an agile mindset. Furthermore, you are a structured and strong project leader who focuses on results and achieving our shared business targets. You are analytical, have a flair for numbers, and a strong interest in consumer behavior and brand building. You communicate and navigate easily and effectively at all levels in the organization. Shifting easily between strategic thinking and operational execution comes naturally to you, and you thrive doing both.

Your experiences and qualifications
We imagine that you hold a relevant educational background within marketing, business administration, economics, or similar. In addition to this, you bring experience from a similar role, preferably from a large multinational organization. Fluency in English and at least one of the Nordic languages (Danish, Swedish, Norwegian, or Finnish) is a must, together with excellent communication and presentation skills. We expect you to be an experienced Microsoft Office user and show advanced skills in data analytics.

Join Nestlé Nordics and Make Your Mark
Your individuality is our greatest asset. If you are ready to be part of a supportive and inspiring team that values your true self, seize this opportunity and apply today. Together, we will unleash your potential and redefine what is possible.

Would you like to know more about us?
Follow us on Linked In and Nestlé Danmark, if you would like to be notified of new Nestlé opportunities and our values. Follow us on Instagram, if you want to know more about our company culture and see what it is like to work at Nestlé Nordics.

The Selection Process & Contact
We look forward to hearing from you, so please do not hesitate to take this opportunity to submit your application and CV as soon as possible, and by October 27, 2024, at the latest. If you have any questions regarding the job, please contact Nordic Head of Marketing for NESCAFÉ, Anna Lindqvist on Linked In. Please note that we will only accept applications that are sent to us via our Careers site.

Preferred start date: January 2025 or sooner

Note: Nestlé Nordics is an equal opportunity employer. We embrace diversity and inclusion, encouraging individuals from all backgrounds to apply.

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