Obesity Brand Lead

Category: Commercial Marketing

Location:Ørestad, Capital Region of Denmark, DK

• Lead and drive the cross-functional brand team to effectively execute on brand plan & launch plan
• Establish a strong synergy and coordination with the Sales, Commercial and Medical team
• Develop and utilize omni-channel marketing strategy and tactical plan for Novo Nordisk´s obesity therapy area in general and product responsibility specifically
• Develop and adjust campaigns and other relevant marketing material in accordance with local needs and regulations and drive digital projects and marketing activities to continuously optimize the customer journey including OCE
• Implement and execute on marketing plans in accordance with the Brand Plan

• Proven experience in brand management and strategy development.
• Strong understanding of market dynamics and competitive landscape.
• Excellent communication and collaboration skills.
• Ability to analyse data and derive actionable insights.
• Fluent in Danish and English, both written and spoken
• Experience from working with non-reimbursed or OTC (Over The Counter) products is an advantage