Company Description
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description
The Role:
Informa Markets Egypt is seeking a full-time Content Marketing Specialist (12 months contract) with a focus on launching online media web pages that complement its existing B2B event brands.
As a Content Marketing Specialist, you will play a pivotal role in crafting and executing content strategies to drive engagement, brand awareness, and lead generation across various digital platforms. This is an exciting opportunity for a creative individual with a passion for content creation and marketing to bring their skillsets into the trade events and exhibitions industry.
Responsibilities:

• Growing new users, subscribers, database, pageviews, and engagement
• Conducting primary and secondary market research with industry stakeholders to gain deep insights into their requirements and deliver tailored content accordingly.
• Conducting keyword research and optimize content for SEO to improve organic search visibility and drive traffic.
• Developing and executing comprehensive content marketing strategies aligned with business objectives and target audience preferences.
• Creating high-quality, engaging content for digital channels including websites, social media, email marketing, blogs, and other online platforms.
• Collaborating with cross-functional teams including marketing, design, and sales to ensure content is aligned with brand messaging and objectives.
• Managing content calendars and schedules to ensure timely delivery of content across all channels.
• Monitoring and analyzing content performance using analytics tools to measure effectiveness and make data-driven decisions for optimization.
• Staying updated on industry trends, best practices, and emerging technologies to continuously improve strategies and tactics.
• Assisting in the planning and execution of marketing campaigns, promotions, and events to support business objectives.
• Maintaining brand consistency and integrity across all content initiatives.

• Providing guidance and education in brand messaging, style guidelines, and voice.
• Identifying ways to repurpose existing content in the form of webinars, whitepapers, infographics, etc.
• Orchestrate multi-step email and newsletter campaigns, including segmentation and setup.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• Proven experience in content marketing, preferably in a digital publication.
• Excellent writing and editing skills with a keen eye for detail and grammar.
• Proficiency in content management systems (CMS), email marketing platforms, and social media management tools.
• Strong understanding of SEO principles and best practices
• Experience with digital analytics tools such as Google Analytics or similar.
• Ability to work effectively in a fast-paced, deadline-driven environment with strong project management skills.
• Creative thinker with the ability to generate innovative ideas and solutions.
• Strong interpersonal and communication skills with the ability to collaborate effectively across teams.

Additional Information
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at Life At.Informa.com
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.