Employment Type: Full-time
Job Location: Cairo, Egypt
Employee Location: Egypt
Work Arrangement: Remote
Job Description
We are looking for a passionate and results-driven Digital Marketing Expert to join our growing team. If you have a knack for SEO, Google Ads, social media, and content creation, and you're ready to make a significant impact on our digital presence, we want to hear from you!
As a Digital Marketing Expert, you will play a key role in developing, implementing, tracking, and optimizing our digital marketing campaigns across all digital channels. You will be responsible for driving brand awareness, engagement, and conversions by leveraging a variety of digital marketing strategies, including SEO, SEM, social media management, content marketing, and paid advertising.
Responsibilities

Search Engine Optimization (SEO):

• Develop and execute successful SEO strategies to increase organic search rankings and drive traffic.
• Conduct keyword research, on-page and off-page optimization, and technical SEO audits.
• Monitor and analyze website performance using tools like Google Search Console, Google Analytics, SEMrush, and Moz, and make data-driven recommendations for improvement.

Google Ads and SEM:

• Plan, execute, and optimize paid search campaigns on Google Ads to achieve maximum ROI.
• Conduct keyword research, write compelling ad copy, and manage bid strategies.
• Track and report on campaign performance, analyzing metrics to identify trends and optimize campaigns.

Social Media Management:

• Develop and implement social media strategies to increase brand awareness and engagement.
• Create and curate engaging content for various social media platforms (Facebook, Instagram, Twitter, Linked In, etc.).
• Monitor social media channels for feedback, respond to comments, and foster community engagement.

Content Creation and Marketing:

• Create & Develop high-quality, SEO-friendly content for websites, blogs, email campaigns, and social media.
• Collaborate with the design team to create visually appealing graphics and videos.
• Optimize content based on SEO and social media best practices to drive traffic and engagement.

Media Buying and Paid Advertising:

• Plan and execute digital advertising campaigns across various platforms, including Google Ads, Facebook Ads, Linked In Ads, and more.
• Conduct audience research and segmentation to ensure ads reach the right target audience.
• Monitor and analyze campaign performance, adjusting strategies to maximize ROI.

Email Marketing:

• Plan and execute email marketing campaigns to nurture leads and drive conversions.
• Create & Develop email templates, write copy, and segment lists based on user behavior and demographics.
• Analyze email campaign performance and implement improvements to increase open rates, click-through rates, and conversions.

Analytics and Reporting:

• Track, analyze, and report on key performance metrics for all digital marketing campaigns.
• Use data to identify trends, measure success, and make informed decisions.
• Provide regular updates to management on campaign performance and recommendations for improvement.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of proven experience in digital marketing, with a focus on SEO, Google Ads, and social media management.
• Strong understanding of current digital marketing trends, tools, and best practices.
• Proficiency in using digital marketing tools such as Google Search Console, Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, Ahrefs, etc.
• Excellent analytical skills and experience with data-driven decision-making.
• Strong copywriting and content creation skills with an eye for detail.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Strong communication and interpersonal skills, with the ability to work effectively in a team.
• Google Ads Certification and/or other relevant digital marketing certifications.
• Experience with email marketing platforms like Mailchimp, Hub Spot, or similar tools.
• Familiarity with CMS platforms such as Word Press.
• Experience with marketing automation tools.
• Knowledge of HTML, CSS, or basic web development principles.