Acino is a Swiss pharmaceutical company, leader in advanced drug delivery technologies. We have a clear focus on selected emerging markets in the Middle East, Africa, the CIS Region and Latin America, and operate in some of the most dynamic countries of the world. We value courage, commitment, trust and empathy and provide an environment that supports initiative and effort. We are proud to be action-oriented and open-minded, with a strong focus on quality and product availability, even in remote and hard to reach areas of the world.


This role will be based in Cairo, Egypt and will report to the Commercial Excellence Director, META. The role will be responsible for leading the strategic direction, business performance, and market expansion of the primary care portfolio in the region. The role focuses on driving growth in therapeutic areas such as digestive care, cardiovascular, and metabolic disorders. Collaborating across sales, marketing, medical, commercial excellence and market access teams, the Franchise Head ensures effective commercialization and life-cycle management. The position provides strategic input into business development projects, manages alliances, and coaches country teams to maximize performance.


Your responsibilities will be:


Drive Strategic Growth

• Develop and implement regional strategies for the primary care portfolio, ensuring alignment with global and country-specific objectives.
• Lead the execution of regional marketing plans, optimizing product growth and responding to market opportunities.
• Provide strategic input into business development projects, evaluating partnerships and market expansion opportunities.
• Oversee successful product launches and life-cycle management to meet evolving market needs.

Build Strong Brand Equity

• Drive the development and execution of brand strategies to strengthen brand equity across key therapeutic areas.
• Ensure the brand’s value proposition is clearly communicated and resonates with both healthcare professionals and patients.
• Collaborate with marketing teams to enhance brand differentiation and consistency, ensuring a lasting impact in the marketplace.
• Monitor brand performance across the region, ensuring brand strategies align with long-term growth objectives.

Inspire to Lead

• Mentor and coach country teams, fostering a culture of high performance, professional growth, and accountability.
• Empower teams with the strategies and resources needed to drive regional success.
• Lead cross-functional collaboration between marketing, sales, medical, and market access teams, ensuring cohesive execution.

Promote Change

• Lead product commercialization and life-cycle management, promoting adaptability to changing market dynamics.
• Champion innovative approaches and digital transformation to ensure growth and portfolio competitiveness.
• Advocate for continuous improvement and the adoption of new initiatives.

Drive Customer Engagement

• Build and maintain strong relationships with healthcare professionals, KOLs, and regulatory bodies to strengthen market positioning.
• Support local teams in executing customer-centric marketing strategies and product launches that drive engagement and adoption.
• Ensure the portfolio’s value proposition resonates with external stakeholders and addresses healthcare needs.

Communicate Effectively

• Serve as a key liaison between country teams and regional/global leadership, ensuring clear alignment on objectives and initiatives.
• Provide actionable feedback to guide local teams in meeting regional goals.
• Present portfolio performance and strategic direction to senior leadership, offering insights and recommendations.

Catalyze Digital Empowerment

• Promote the integration of digital tools and analytics to enhance decision-making and market execution.
• Support the implementation of omnichannel marketing strategies for comprehensive customer engagement.

Business Acumen

• Monitor and analyze franchise performance across the region, using insights to make strategic adjustments and drive growth.
• Ensure resources are efficiently allocated, with marketing investments delivering measurable value.
• Leverage data-driven decision-making to align business outcomes with growth objectives.

Coaching for Development

• Lead the development of country teams through regular coaching and capability-building initiatives.
• Foster a culture of continuous learning and development, promoting best practice sharing across the region.
• Mentor key talents to build leadership and enhance commercial team capabilities.

Your Profile:

• Minimum Bachelor’s degree in Business, Economics, Pharmacy, or related fields; an advanced degree (e.g., MBA) is preferred.
• 12+ years of experience in primary care, commercial, sales and marketing management, or related fields within the pharmaceutical industry.
• Proven track record in driving commercial growth and managing cross-functional teams in complex environments.
• Brand Management & Equity Building: Expertise in developing and executing strategies to build strong brand equity in pharmaceutical markets.
• Leadership & Coaching: Strong leadership skills, with experience in mentoring and developing high-performing teams.
• Strategic Thinking: Demonstrated ability to develop and execute regional strategies aligned with global and local goals.
• Cross-Functional Collaboration: Ability to work effectively across sales, marketing, medical, and market access teams.
• Business Development: Expertise in managing alliances and providing strategic input into business development projects.
• Analytical Skills: Strong ability to monitor business performance, use data-driven insights, and make informed strategic adjustments.
• Digital Empowerment: Experience leading digital transformation initiatives and omnichannel strategies.
• Communication & Stakeholder Management: Excellent communication and influencing skills, with a proven ability to engage with internal and external stakeholders.
• Fluency in English is required; proficiency in Arabic and/or Turkish is an advantage.

This is the opportunity to join a very dynamic organization, where decisions are taken fast and where you can actively participate in shaping our future. If this sounds exciting, we would love to hear more about you!