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Job title: Field Brand Manager – Hematology
Location – Helsinki, Finland
Hybrid/Remote: Hybrid working with 30 - 40% expected travel
Reports to Brand Portfolio Lead Oncology - Nordic

ROLE OVERVIEW:
Lilly is excited to bring innovation to the therapeutic field of Hematology. We are currently in the process of completing our cross-functional teams to strengthen and focus the launch readiness process for all the Nordic countries. We are looking for a field-based marketer who will be responsible for leading and championing the brand and the cross-functional brand team for Hematology in Finland.

MAIN RESPONSBILITIES

• Reporting into the Brand Portfolio Lead Oncology you will lead the local brand team and play an active role in working effectively with cross-functional team members from medical, sales, market access, Corporate Affairs, Ethics Compliance, Legal, finance and market research. Your key responsibilities will include –
• Lead the launch readiness process for Hematology and to ensure launch success in Finland
• Lead the local Customer Plan and Operational Plan Development, in line with Global Brand Strategy and as part of the annual Integrated Planning Approach Framework
• Ensure execution excellence of the Customer Plan/Operational Plan, both within your marketing team but also with your cross-functional partners, including sales and Omni Channel Engagement
• Track and monitor performance in line with key milestones, and adjust course in a timely and assertive manner if necessary to be on track for success
• In collaboration with Market Research, Finance, and the Oncology Portfolio Lead, build forecasts for the brand with clear, robust assumptions.
• Seek commonalities and opportunities for synergy across Northern European hub, to help reduce volume of work and maximise efficiencies.
• Develop and apply a holistic understanding of the healthcare system and wider ecosystem of the therapy area. Always seek understanding of the specific needs of HCPs, decision makers, local payers and patients in the ecosystem and connect this to how Lilly can care for patients with our product and solutions.
• Analyse sales and market development and build data driven strategies to drive brand performance with respect to sales, market share, and profitability.
• Implement programs and tactics described in the customer plan, including customer meetings.

SKILLS & EXPERIENCE PREFERENCES:
The successful candidate will model leadership, and build a team, in line with the Team Lilly Framework and mindset, with a particular focus on the common purpose and expectations. You will achieve results through others across functions, geographies, and a variety of personality styles, leading the way in integrity and compliance in all that we do. We are looking for -

• Experience in Marketing / Brand planning / Brand strategy development.
• Experience from Hematology therapy area is a benefit, but not essential
• Experience from a pharmaceutical background is essential
• Ability to develop multichannel and digital marketing campaigns.
• A compliance mindset and demonstrated integrity on the job
• Ability to engage cross functional Teams
• Demonstrated relationship management skills (both internal and external)
• Enthusiastic - ability to energise and motivate others
• Prior Launch experience is a benefit
• High proficiency in written and spoken English in addition to local language

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

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