At Vitamin Well Group, we provide healthier and better tasting drinks, snacks, and protein products. Our core brands are Vitamin Well, NOCCO and Barebells, which are present in all Nordic countries, most of Europe, North America, the MENA region, and parts of East Asia. Our revenue exceeds 500 million EURO and we have a strong double-digit annual volume growth rate. We provide products in over 40 markets, with an HQ in Stockholm and offices in ten countries around Europe, USA, and Asia Pacific.
Our success is the result of a strong belief in ourselves and our products. We are a fast-paced and daring company, with a solid overarching strategy. Our unceasing product launches illustrates this – we innovate and are not afraid of a failure or two, but we keep our brand identities tight. However, our journey has just begun and we are constantly searching for talents with the right mindset and attitude.

The Vitamin Well Group’s strong growth has increased the demand for awesome employees and now we are looking for a superstar to fill the role of Marketing Activation Manager Vitamin Well for the Finish market.

We are seeking an ambitious Marketing Activation Manager to help elevate one of Finland’s most iconic and fastest-growing functional drink brands: Vitamin Well. Embracing our challenger spirit, we are driven by a relentless thirst-for-more mentality and a commitment to innovation.

As our Marketing Activation Manager, you will lead efforts in brand management, events, and ambassador programs to boost brand awareness and drive consumer demand in Finland.

Based in Helsinki, this role reports to the Country Marketing Manager and typically runs Monday to Friday, with occasional travel and weekend events, especially during peak seasons and product launches.

The position is temporary from November 2024 to June 2025, with strong potential for extension or transition into a permanent role as our growth continues.

The Role As Marketing Activation Manager Vitamin Well

BRAND MANAGEMENT

• Passionate advocate for the Vitamin Well brand both internally and externally
• Identify brand aligned partnerships
• Support PR initiatives
• Assist on social media plans, strategy and posting
• Support sales and trade marketing initiatives both locally and nationally
• Manage new product launches from start to finish
• Collaborate with global marketing teams to align on initiatives and opportunities

AMBASSADOR MANAGEMENT

• Identify new Brand Ambassadors, who are passionate about our brands
• Lead the organization and assist on photoshoots
• Negotiate annual agreements with Brand Ambassadors
• Understand negotiation, planning and logistics of small and large scale events
• Take part in reactive sampling and samplings needed by the wider business (i.e. Customer head office samplings)
• Be a champion for brand execution at events from management of event crew through to ensuring the brand is well represented at all times
• Sponsor community events
• Oversee communication around events both from partner and own channels

Who Are You?

We are seeking a proactive self-starter ready to drive brand goals and build relationships with customers, brand ambassadors, and our community. Your ability to tackle challenges and solve problems is key.
Our dynamic environment demands quick decision-making and turning innovative ideas into reality, reflecting our strong entrepreneurial spirit. We value every team member's contributions, as each plays a role in our success. We pride ourselves on our innovative approach—always aiming to do things better, faster, and differently.

To succeed you bring with you:

• FMCG Marketing Experience or interest in following marketing/consumer behaviour trends in relevant FMCG categories.
• Willingness to Travel: Eager to attend key events in Finland, expanding networking and relationship-building.
• Business Acumen and Multitasking: Understands market dynamics, managing multiple projects efficiently.
• Communication Skills: Excellent command of both Finish and English, with strong ability to communicate effectively.
• Creative and Innovative: Generates innovative ideas to boost product appeal and market growth.
• Budget Management: Proven track record in managing budgets to achieve marketing objectives.
• Analytical Skills: Advanced in forecasting market trends and tackling challenges.
• Fitness and Wellness Passion: Driven by a passion for promoting wellness and fitness.
• Valid Driver's License: Capable and willing to travel for business requirements.

Welcome with your application at the latest September 27th 2024. We will review applications on an ongoing basis and the position may be filled before the last application day.

As every process is unique and so are you, we will ask you to submit a CV and not only apply with your Linked In profile.

Life At Vitamin Well Group

Our growing family is made up of over 470 employees, representing a variety of cultures, experiences and diverse backgrounds. This diversity is a great asset as we continue our expansion and evolve our portfolio. At the same time, Vitamin Well is still very much a Swedish company, promoting Swedish values when it comes to both business and people. We treat each other in a fair and equal way, and we respect one another based on our qualities. As we expand Vitamin Well Group’s business, we are also committed to minimizing our environmental impact and continuously strive to lower emissions from for example production, logistics, and packaging.
Working at Vitamin Well, we provide a dynamic environment defined by ambition, dedication, and an entrepreneurial spirit. In our action-oriented culture, the ability to make swift decisions is paramount in bringing ideas to fruition. We are committed to fostering an atmosphere where every individual's unique strengths contribute to our collective success. As a health and exercise-oriented company, we inspire an active lifestyle by partnering with top-performing athletes, but we also promote and support exercise among our employees.

As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objective as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner Alva Lab.