What's your new role about?

As our new Head of Consumer Marketing, you’ll have the opportunity to:

• Brand Guardianship: Ensure local brand consistency, acting as the main point of contact between local and central creative teams.
• Creative Campaigns: Lead the development and execution of creative campaigns for both acquisition and CRM, ensuring high quality and effectiveness.
• Social Media & PR: Activate brand and campaigns across owned social channels, influencers, and PR activities.
• Event Activation: Oversee brand activations at key events, including the Infinity League, NFL, and B2B summits.
• Content Marketing: Plan and optimize content marketing strategies to drive engagement across all platforms.
• Partnerships: Collaborate with partner marketing teams to ensure alignment and optimize marketing programs.

You'll have:

• 8-10 years experience in Sports Marketing, Entertainment with deep understanding of Subscription models.
• Proven track record in consumer marketing, particularly within a subscription-based business.
• Expertise in creative campaign development, social media strategy, and partner marketing.
• Excellent leadership and communication skills, with the ability to manage cross-functional teams.
• Data-driven mindset with the ability to translate metrics into actionable strategies.
• Experience in the sports or entertainment industry.
• Deep knowledge of the Football landscape.
• Fluent English and French.

Here's a little more about us…