Amplifon is the global leader in hearing care solutions and services for retail expertise, customization, and consumer care. More than 20,300 professionals every day in a network more than 9,500 points of sale across 26 countries, give back the joy of hearing, feeling, and living to thousands of people across the world.Amplifon has been present in France for around twenty years and has experienced strong organic growth in recent years. With 1,600 employees in over 700 sales outlets, our ambition is to accelerate our growth in France by developing our network of shops through acquisitions, while strengthening the operational excellence of our organization.Marketing Performance Analyst (Senior)We are currently looking for a dynamic, motivated and results-driven professionals to join our Marketing team as Marketing Performance Analyst (Senior), located at our French headquarters in Paris (14 th ).The Marketing team plays a critical role in driving overall Country's strategy and performance, developing and implementing innovative strategies to enhance our brand presence, manage media channels effectively, optimize customer experiences, and maintain customer relationship-focused strategies along the whole lifecycle.In particular, the Marketing Performance Analyst (Senior) has a key role in planning, forecasting, monitoring and steering marketing performance - including gathering, analysing & using data to assess business trends, defining and evaluating strategic initiatives, reporting & communicating key insights and recommendations at executive level - in order to drive the best decision-making and ultimately improve the overall Country's performance. The person will report into our Country Marketing Director.Main responsibilities:

• Analyses marketing performance data, including marketing funnel metrics, sales funnel impacts, customer and sales feedback and operational KPIs
• Uses complex data sets and develops models to forecast and controls all main marketing funnel events and customer/channel mix
• Creates and maintains reporting tools and dashboards that provide key performance indicators to marketing managers and leadership
• Conducts ongoing and ad-hoc analyses that enable deeper understanding of customer segments, marketing campaigns, business trends and channel performance, and extracts actionable insights
• Reviews and assesses cross-channels marketing investments and ROI, and supports business steering via optimal revenue management and investments allocation decisions
• Creates and implements effective reporting & presentations for executive and leadership team, overall and on specific strategic initiatives
• Provides analytics and key insights to the marketing teams to support business revenues growth adding all KPIs details to better understand root causes and influence marketing decisions
• Works ongoing with all marketing teams to have a comprehensive view of marketing & business performance and projects, and proactively suggests or defines improvement actions
• Collaborate with cross-functional teams, including BI, Retail excellence, sales, finance, to gather, analyse and share data and insights for 360-degree analysis and improve overall performance
• Requires/develops operational BI, adding all details to the existing dashboards in order to complete the overall business understanding

What do you bring?

• Master's degree in management, business administration, mathematics, statistics, analytics, or related field.
• Strong ability in identifying problems, analysing root causes, present findings and recommendations effectively.
• Proven experience in data analysis, visualization, reporting, interpretation and extraction of key insights. Required knowledge of data analysis tools, preferably Excel, BI platformsor SQL
• Capability to transmit core messages and insights via effective reports and presentations.
• Knowledge of marketing mix landscape, functioning and dynamics of key channels and investments allocation, core KPIs.
• Fluent French and English are mandatory.
• Performance and goal-orientation, strong accountability on results.
• Ability to adapt to a dynamic and fast-paced retail environment.

What do we offer?

• A flexible policy with 2 days of home-office per week.
• Access to our training academy offering over 18,000 courses, as well as career development opportunities in France and abroad.
• An attractive environment: a fast-growing international company with a solid economic performance in an attractive sector.
• A friendly, positive, and dynamic corporate culture, where your voice is heard, and you are encouraged to take initiative and carry out projects from day one.
• Amplifon has been named "Top Employer 2023" in France and throughout Europe.
• Be part of the supply chain community and takes advantage of benchmarking and experiences from other countries.

Office address: Immeuble Le Magnetik 9, Boulevard Romain Rolland 75014 Paris