Take stewardship of one of the world’s most popular brands, inspiring millions of children, families and adults to play, have fun and learn with our exciting, novel and relevant products.

This Brand Director position will be responsible for bringing the LEGO stories & experiences to life in DACH (Germany, Austria and Switzerland) to deliver on our vision for the future.

Please note: No relocation assistance is offered for this position.

Core Responsibilities

• Develop and implement mid to long term marketing strategic directions for the relevant audience and their parents (shoppers).
  
• Develop 360 degree Marketing Campaigns stretching across Paid, Owned, Earned, Shared: Activate Global Toolbox and secure local relevance.
  
• Provide portfolio and communication input into global stakeholders and secure DACH acting as lighthouse for regional and global collaboration.
  
• Secure achievement of business and brand relevant KPIs like Consumer Sales, Brand Equity measures, etc.
  
• Guide and develop your direct reports and play your part as member of the Marketing Leadership Team for our DACH Marketing Strategy.
  
• Manage a variety of internal and external collaborators (Key Account, Demand Planning, Trade Marketing, Communications, License Partner, Agencies, etc.).
  

Play your part in our team succeeding

The DACH Brand Management team provides insights and collaborates with the global teams, where campaigns and products are developed. The audience teams then bring these products and stories to life in our markets. Working with sales and operations teams, as well as agency partners (media, event, PR, influencer, etc.), licence partners, media (incl. social and influencer), the LEGO ecosystem (LEGO Retail, LEGOLAND, Merlin, etc.) and brand partners is part of the success of the LEGO marketing approach.
The goal is to build and foster consumer demand for the LEGO Group by capturing consumer, shopper and market insights and working them into engaging, compelling and innovative go to market plans, campaigns, activations, events, omnichannel, in store and online presentations and overall marketing programs that remain grounded in a strong brand, commercial understanding and focus.

Do you have what it takes?

• Several years of experience as a Brand, Marketing and/or Sales professional, ideally from one or more FMCG companies.
  
• Demonstrable track record of driving brand love, brand growth and brand health paired with a strong focus on delivering commercial KPIs (CS, Market Share, etc.).
  
• Proven experience operating and developing broad networks with internal and external collaborators.
  
• Demonstrated understanding of all major media channels (incl. social) & touchpoints, KPI setting, insight-based hypothesis testing, measurement and test & learn culture.
  
• Leadership mentality; envisioning, engaging and enabling teams to succeed professionally and personally.
  
• Demonstrated ability to be an impactful member of a leadership team.
  
• Self-motivated and highly driven for results with a fun, can-do mentality and the ability to take others on the journey.
  
• Strong communication, conceptual thinking and persuasion skills, with ability to translate insights into concepts and into action.
  
• Proficiency in English is a prerequisite. Proficiency in German is a significant advantage.
  

#LI-NS2
Subject to IPE evluation result by Global Rewards. • Evaluated based on business size, complexity, team size and etc.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.