Germany Job Openings
PTV Planung Transport Verkehr GmbH
Content Marketeer (m/f/d)
August 27, 2024
About PTV Logistics
PTV Logistics is a leading global software company for planning, calculating, and optimizing transport logistics to save time and costs. With more than 40 years of experience and record-breaking algorithms in route planning and tour optimization, the software empowers logistics companies to realize the theoretical savings potential of route planning automation in practice. For more information, visit https://www.ptvlogistics.com/en.
This position is located in Karlsruhe, Germany.
We are seeking a skilled and innovative Content Marketeer to join our corporate marketing department. The successful candidate will be a master storyteller who can create engaging, customer-centric content that drives demand and aligns with our corporate objectives. Fluency in English and German is required, and experience in B2B Saa S and/or Transport & Logistics is preferred. You will collaborate with various departments and regional teams to produce content that resonates with our target audiences.
This position is located in Karlsruhe, Germany.
We are seeking a skilled and innovative Content Marketeer to join our corporate marketing department. The successful candidate will be a master storyteller who can create engaging, customer-centric content that drives demand and aligns with our corporate objectives. Fluency in English and German is required, and experience in B2B Saa S and/or Transport & Logistics is preferred. You will collaborate with various departments and regional teams to produce content that resonates with our target audiences.
Your responsibilities
-
Storytelling & Content Creation: Craft compelling, customer-centric content that tells a story and engages our target audiences. Develop content for various platforms, including blogs, whitepapers, case studies, social media, and email campaigns, with a focus on creating narratives that resonate with our audience.
- Demand Generation: Design and produce content specifically aimed at generating demand, including lead magnets, landing pages, and promotional materials.
- Cross-Departmental Collaboration: Collaborate with different departments (e.g., Sales, Product, Customer Success) to gather insights and information for creating relevant content. Ensure content reflects a deep understanding of customer needs and pain points.
- Regional Team Coordination: Work with regional marketing teams to adapt and localize content to meet regional market needs and ensure consistent messaging.
- Content Optimization: Monitor and analyse content performance metrics to refine and enhance content strategies, ensuring they effectively drive engagement and conversions.
- Market Research: Conduct research to stay informed about industry trends, audience preferences, and competitive landscape to inform content creation and strategy.
- Content Management: Oversee content calendars to ensure timely delivery and alignment with overall marketing goals.
Your profile
- Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
-
Experience:
- 2-5 years of experience in content marketing or a similar role, preferably within B2B Saa S and/or Transport & Logistics sectors.
- Proven track record of creating impactful content that drives demand and supports marketing objectives.
- Language Skills: Fluency in English and German, both written and spoken.
-
Skills:
-
Exceptional storytelling abilities with a strong portfolio of customer-centric content.
Excellent writing, editing, and proofreading skills. - Proficiency in SEO best practices and tools (e.g., Google Analytics, SEMrush).
- Strong understanding of content management systems (CMS) such as Word Press, Drupal.
- Experience with content creation tools and platforms (e.g., Canva, Adobe Creative Suite).
- Ability to craft content tailored to different audiences and platforms.
- AI Utilization: Knowledge of how to leverage AI tools for content creation, optimization, and analytics, including experience with AI-driven content generation platforms, natural language processing (NLP) techniques, and data-driven insights.
-
Exceptional storytelling abilities with a strong portfolio of customer-centric content.
-
Collaboration:
- Demonstrated ability to work effectively with internal teams and regional stakeholders to gather insights and align content strategies.
- Strong interpersonal skills for building productive relationships with diverse teams.
- Analytical Skills: Ability to analyze content performance data and make data-driven decisions and experience with A/B testing and content optimization techniques.
- Technical Proficiency: Familiarity with email marketing platforms (e.g., Eloqua) is a plus.
-
Attributes:
- Creative and strategic thinker with excellent organizational skills and attention to detail.
- Customer-centric approach with a passion for understanding and addressing audience needs.
- Self-motivated with strong time management and multitasking abilities.
- Preferred Qualifications: Experience in B2B Saa S and/or Transport & Logistics sector.
Benefits
- Flexible working hours
- 30 days holiday, 24th and 31th December free
- Bonus model
- Capital-forming benefits
- Occupational pension provision
- Structured induction
- Training programs at PTV Academy
- Departmental and coporate events
- Fitness center at the Headquarters in Karlsruhe
- Free drinks and fruit
- Subsidized canteen
- Jobbike
-
and a lot more
Further information
Company: PTV Logistics Gmb H
Contract: unlimited contract, 40h / week
Location: Karlsruhe, Germany
Contact Person:
Lena Kary
Talent Acquisition Partner
0721 9651-7260
Contract: unlimited contract, 40h / week
Location: Karlsruhe, Germany
Contact Person:
Lena Kary
Talent Acquisition Partner
0721 9651-7260
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