Germany Job Openings
PTV Planung Transport Verkehr GmbH
Content Marketeer (m/f/d)
August 27, 2024
About PTV Logistics
This position is located in Karlsruhe, Germany.
We are seeking a skilled and innovative Content Marketeer to join our corporate marketing department. The successful candidate will be a master storyteller who can create engaging, customer-centric content that drives demand and aligns with our corporate objectives. Fluency in English and German is required, and experience in B2B Saa S and/or Transport & Logistics is preferred. You will collaborate with various departments and regional teams to produce content that resonates with our target audiences.
Your responsibilities
-
Storytelling & Content Creation: Craft compelling, customer-centric content that tells a story and engages our target audiences. Develop content for various platforms, including blogs, whitepapers, case studies, social media, and email campaigns, with a focus on creating narratives that resonate with our audience.
- Demand Generation: Design and produce content specifically aimed at generating demand, including lead magnets, landing pages, and promotional materials.
- Cross-Departmental Collaboration: Collaborate with different departments (e.g., Sales, Product, Customer Success) to gather insights and information for creating relevant content. Ensure content reflects a deep understanding of customer needs and pain points.
- Regional Team Coordination: Work with regional marketing teams to adapt and localize content to meet regional market needs and ensure consistent messaging.
- Content Optimization: Monitor and analyse content performance metrics to refine and enhance content strategies, ensuring they effectively drive engagement and conversions.
- Market Research: Conduct research to stay informed about industry trends, audience preferences, and competitive landscape to inform content creation and strategy.
- Content Management: Oversee content calendars to ensure timely delivery and alignment with overall marketing goals.
Your profile
- Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
-
Experience:
- 2-5 years of experience in content marketing or a similar role, preferably within B2B Saa S and/or Transport & Logistics sectors.
- Proven track record of creating impactful content that drives demand and supports marketing objectives.
- Language Skills: Fluency in English and German, both written and spoken.
-
Skills:
-
Exceptional storytelling abilities with a strong portfolio of customer-centric content.
Excellent writing, editing, and proofreading skills. - Proficiency in SEO best practices and tools (e.g., Google Analytics, SEMrush).
- Strong understanding of content management systems (CMS) such as Word Press, Drupal.
- Experience with content creation tools and platforms (e.g., Canva, Adobe Creative Suite).
- Ability to craft content tailored to different audiences and platforms.
- AI Utilization: Knowledge of how to leverage AI tools for content creation, optimization, and analytics, including experience with AI-driven content generation platforms, natural language processing (NLP) techniques, and data-driven insights.
-
Exceptional storytelling abilities with a strong portfolio of customer-centric content.
-
Collaboration:
- Demonstrated ability to work effectively with internal teams and regional stakeholders to gather insights and align content strategies.
- Strong interpersonal skills for building productive relationships with diverse teams.
- Analytical Skills: Ability to analyze content performance data and make data-driven decisions and experience with A/B testing and content optimization techniques.
- Technical Proficiency: Familiarity with email marketing platforms (e.g., Eloqua) is a plus.
-
Attributes:
- Creative and strategic thinker with excellent organizational skills and attention to detail.
- Customer-centric approach with a passion for understanding and addressing audience needs.
- Self-motivated with strong time management and multitasking abilities.
- Preferred Qualifications: Experience in B2B Saa S and/or Transport & Logistics sector.
Benefits
- Flexible working hours
- 30 days holiday, 24th and 31th December free
- Bonus model
- Capital-forming benefits
- Occupational pension provision
- Structured induction
- Training programs at PTV Academy
- Departmental and coporate events
- Fitness center at the Headquarters in Karlsruhe
- Free drinks and fruit
- Subsidized canteen
- Jobbike
-
and a lot more
Further information
Contract: unlimited contract, 40h / week
Location: Karlsruhe, Germany
Contact Person:
Lena Kary
Talent Acquisition Partner
0721 9651-7260
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