Core Responsibilities

• Brand Consistency: Ensure a unified LEGO brand experience across all platforms and channels by selecting and optimizing assets, keywords, and campaigns using data-driven insights.
  
• Content Deployment: Leverage the LEGO Group’s technology stack to scale content distribution, enhance data exchange, and drive engagement and conversions through effective partnerships with retailers.
  
• Partnership Collaboration: Coordinate with agencies, technology providers, and retail partners to implement campaigns, drive innovation through pilot projects, and scale successful initiatives.
  
• Revenue & Profit Growth: Lead initiatives to optimize ROI and profitability for both the LEGO Group and retail partners using data-driven content strategies to drive revenue and returns.
  
• Brand Experience Enhancement: Collaborate with Trade Marketing and retail partners to deliver a consistent, resonant brand experience that appeals to both customers and shoppers.
  
• Product Visibility & Findability: Increase product visibility through digital merchandising strategies that improve searchability and discoverability.
  
• Shopper Journey Optimization: Refine the shopper experience to simplify product exploration and purchasing.
  
• Performance Optimization: Use data and insights to continuously refine strategies and achieve consistent growth in online sales.
  

Play your part in our team succeeding

• Experience in digital merchandising or e Commerce within a consumer-focused industry.
  
• Hands-on mentality: ability to balance multiple operational and conceptual tasks in parallel.
  
• Demonstrable understanding of the functionalities and limitations of online shops (backend / frontend, e Com infrastructure).
  
• Strong analytical skills to translate data insights into effective merchandising strategies.
  
• Ability to collaborate optimally with cross-functional teams and external partners.
  
• Early adopter mentality: always aware of the latest e Com trends and digital innovation.
  
• Proficiency in both English and German is a prerequisite.
  

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