You will lead a highly experienced and dedicated team of Marketing Professionals based in Germany to drive New Customer Demand for our Sales Organisation. The team is closely aligned to the sales organization, with the ability to execute campaigns across our core personas, industry and account segments. You will also coordinate and align team members in the region that may have separate reporting lines, including communications, digital, content and customer advocacy.

• Develop the Marketing Strategy and annual marketing plan for Germany designed to create awareness and build pipeline for Workday’s core solutions
• Align Marketing plans to the business priorities
• Tightly integrate with the sales teams on a regular basis to drive planning and execution, ensuring timely and open communication channels.
• Ensure and support your team with flawless execution across all planned marketing activities to drive successful outcomes.
• Identify audience segmentation strategy, vehicle and media mix recommendation, timing and forecast of results
• Drive integrated marketing campaigns from inception to optimization with a cross-functional marketing team based in EMEA and the US. This will include demand generation, brand awareness, events, field marketing, web/online marketing, communications and creative services.
• Work with aligned groups (product marketing, sales, operations and strategy) to develop appropriate messaging platforms, content, and stories from which to build campaigns
• Analyze campaign performance and make recommendations for optimization and future enhancements
• Manage project budgets and take responsibility for tracking and monitoring campaign spend.
• Lead and develop your team
• Understand and live our Company Values

• 15+ years successful related marketing experience, preferably in a Saa S, enterprise software, cloud environment
• A business degree or equivalent
• Experience working in Germany for a US-based company
• Track record of team building and team leadership
• Fluent German and English language skills

• Results-driven marketing professional with a proven ability to deliver commitments on time while achieving or exceeding business goals.
• Knowledge of the local enterprise software market, preferably within HR and/or Financial applications
• Some knowledge about the German Mittelstand
• Strategically-minded but willing to be very hands on and get programs executed
• Proven ability to effectively execute integrated, streamlined marketing programs that drive pipeline
• Ability to work with people at all levels of an organization including executive management, sales, and marketing
• Willing to travel within EMEA and to HQ in the USA occasionally
• Flexibility as role and responsibility may change over time
• This is a hybrid role based in our Germany, Munich office