Location

Berlin

Contract

Full time

Job Category

Marketing & Communications

In this Berlin-based role, as a Marketing Manager, you will focus on further developing Zalando as the #1 destination for fashion and lifestyle in Germany. You will manage all local marketing activities with the aim of further strengthening the Zalando brand in the market as well as driving relevant traffic to our local site and app.

INCLUSIVE BY DESIGN

At Zalando, our vision is to be inclusive by design. And this vision starts with our hiring - we do not discriminate on the basis of gender identity, sexual orientation, personal expression, ethnicity, religious belief, or disability status. You are welcome to leave out your picture, age, or marital status from your application. We only assess candidates on their qualifications and merit.

We want to provide you with a great candidate experience. Feel free to inform us of any accommodations you may need, so we can best support you throughout the hiring process.

do.BETTER - our diversity & inclusion strategy https://corporate.zalando.com/en/our-impact/dobetter-our-diversity-and-inclusion-strategy

Our employee resource groups
https://corporate.zalando.com/en/our-impact/our-employee-resource-groups

WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)

• Implement a local touchpoint and media strategy for the German market in line with the country strategy and overall marketing strategy. Manage the marketing budget for the German market including spend planning and reporting, in alignment with the Team Lead. Ensure the implementation of the media strategy and plan in collaboration with the DE Marketing Team Media Senior Manager .
  
• Steer our local Creative and Influencer Marketing agencies to ensure the best possible campaign execution together in alignment with the DE Marketing Team
  
• You will steer all marketing channels & touchpoints towards a consistent customer KPI management with local insight knowledge for all marketing activities.
  
• Localise and execute global campaigns across all relevant touch points in collaboration with the relevant teams (e.g. central Global Marketing Communication & Creative team, Retail, PR, Digital Media).
  
• Develop and implement additional local marketing activities, discover insights and sources of growth to support the overall strategy. Be the expert of the market and up to date with the latest trends.
  
• Act as the guardian of the Zalando brand by ensuring consistency in communication (tone of voice) across the different touch-points.
  

WE’D LOVE TO MEET YOU IF

• Degree in Business Administration or Marketing and strong understanding of the various Offline and Online Marketing Channels with focus on strategic media planning. 5-7 years of professional experience with Marketing preferably in B2C and Consumer Goods.
  
• Working language is English, fluent in German is a plus
  
• Creative problem solving skills and a sharp focus on impact
  
• Excellent stakeholder management with the ability to build trusted relationships both internally and externally (incl. Media, Creative and Influencer Marketing agency)
  
• Very strong project management skills
  
• Profound knowledge of the German market
  
• Experience in the fashion or beauty industry will be a plus
  
• Strong Excel knowledge with great analytical and reporting skills. Well organised and good communicator
  

If you think you have what it takes, we encourage you to