Germany Job Openings

Lenovo

Marketing Specialist B2B (f/m/d)

Essen

FULL TIME

October 21, 2024

General Information
Req #
100015501
Career area:
Marketing
Country/Region:
Germany
State:
North Rhine-Westphalia
City:
Essen
Date:
Thursday, October 10, 2024
Working time:
Full-time
Additional Locations:
  • Germany - Baden-Württemberg - Stuttgart
  • Germany - North Rhine-Westphalia - Essen
  • Switzerland - Zürich - Zürich
Why Work at Lenovo
We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).


This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our Story Hub.
Description and Requirements



The Marketing Specialist is responsible for Lenovo’s Retail and channel marketing, as well as communications/advertising and events to further build the brand in line with the business objectives. This role ensures proactive communication in order to keep people engaged with Lenovo and how Lenovo is progressing towards its strategic goals. Reporting to the Marketing Director, the Marketing Specialist will work collaboratively with Sales, Senior Leadership and Executives.

What will you do?


Retail and Channel Marketing

  • Work closely with business partners, distributors in B2B and Retail Trade marketing on channel enablement and promotional content, balancing traditional marketing tactics with a data driven approach
  • Develop and execute quarterly marketing tactics with our retailers and resellers in close alignment with Lenovo sales and product management
  • Control retailers and resellers advertisements within Lenovo’s brand visibility framework
  • Ensure precise execution, proof of execution and exact reporting according to alliance financial requirements (e.g. Intel, Microsoft)
  • Measure and report performance of marketing tactics, assess against goals (ROI and KPIs) - recommending actions to strengthen the objective and effectiveness

Lenovo owned events

  • Manage events like kick-offs, customer exhibitions and fairs that make a difference and innovate - thus are memorable to our customers
  • Reflect the strategic / corporate direction in conception and execution of events to establish a memorable event with strong business impact and lead value
  • Organize the whole process from budgeting, planning, concept, running the event and post-event evaluation

Communication / Advertising

  • Execute PR, advertising and Social Media programs in support of business objectives
  • Build strong understanding of Lenovo’s business and culture
  • Prepare and execute press launch activities, press tours and media round tables

Reporting

  • Manage and monitor the budget, adhering to financial guidelines, managing the corporate financial system and ensuring value for money - including yearly/quarterly budget spend tracking with attention to detail and accuracy
  • Deliver quarterly/annual marketing plans to meet KPIs, aligned to strategic objectives and within budget

Who are you?

  • Wealth of experience in B2B and Event Marketing in a fast moving, international IT industry. Agency background and PR is desirable.
  • You are passionate for latest technology trends, e.g. Hybrid AI, data driven marketing.
  • You keep a cool head, when managing multiple projects in parallel.
  • You are proactive and take initiatives in self-starter mentality.
  • Being Results-driven with committed and passionate execution is your trademark.
  • You convince with efficient and reliable project & budget management, including excellent organization and time management skills.
  • Having excellent written and verbal communication skills with accuracy and keen attention to detail, German being your first language. You are fluent in English with strong presentation skills.

What we offer

  • a multitude of professional and personal opportunities
  • an open and stimulating environment within one of the most forwarding thinking IT companies
  • flat structures and fast decision-making processes
  • a modern and flexible way of working to combine personal and professional life
  • an international team with a high focus on Gender Diversity

Want to know about Lenovo's culture? CHECK OUT this video and join the team!

https://www.youtube.com/watch?v=h U5Rr3g LEXA

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.
Additional Locations:
  • Germany - Baden-Württemberg - Stuttgart
  • Germany - North Rhine-Westphalia - Essen
  • Switzerland - Zürich - Zürich
* Germany, * Switzerland
* Germany - Baden-Württemberg , * Germany - North Rhine-Westphalia , * Switzerland - Zürich
* Germany - Baden-Württemberg - Stuttgart , * Germany - North Rhine-Westphalia - Essen , * Switzerland - Zürich - Zürich
New Job Alerts
DE - SGS Germany GmbH

Ingenieur*in (m/w/d) als technische*r Leiter*in des Prüflabors für zerstörungsfreie Werkstoffprüfung

Herne

FULL TIME

October 28, 2024

View Job Description
DE - SGS Germany GmbH

Teamassistenz (m/w/d) Backoffice Prüfdienstleistungen Industrial

Herne

FULL TIME

October 28, 2024

View Job Description
Franklin Templeton Investments

ETF Sales Support – Germany (m/f/d)

Frankfurt am Main

FULL TIME

October 28, 2024

View Job Description
Deutsche Bank

Deutsche Bank Internship (f/m/x) in Investment Bank:Global Markets (Sales/ Trading/ Structuring)2025

Frankfurt am Main

FULL TIME

October 28, 2024

View Job Description
Amplifon

Business Analyst / Sales Performance Analyst (m/f/d)

Hamburg

FULL TIME

October 28, 2024

View Job Description
B&B Hotels Germany GmbH

P - People Manager:in Talent & Culture Development (m/w/d)

Hochheim am Main

FULL TIME

October 28, 2024

View Job Description
DE - SGS Germany GmbH

Werkstoffprüfer*in (m/w/d) Projekte zerstörungsfreie Werkstoffprüfung

FULL TIME

October 28, 2024

View Job Description
Marriott International, Inc

Distribution Technology Coordinator - Design Hotels

FULL TIME

October 27, 2024

View Job Description
ROHDE & SCHWARZ GmbH & Co. KG

Development Engineer 3GPP Standardization (m/f/d) for 5G NR / 6G

Munich

FULL TIME

October 27, 2024

View Job Description
Cloud orbit Technologies

Full Stack Developer

Frankfurt am Main

October 27, 2024

View Job Description
Looking for similar job?
YAMAHA Music Europe

MARKETING ASSISTANT GERMANY (M/F/X) | LIMITED UNTIL 30.11.2025

Rellingen

FULL TIME

August 25, 2024

View Job Description
Concentrix

Sales & Marketing Agent (m/f/d) - English

Berlin

FULL TIME

July 30, 2024

View Job Description
Tangerine Holdings

VetPlus Marketing Assistant – Germany

Düsseldorf

August 7, 2024

View Job Description
Alibaba

AliExpress-Senior Marketing Expert-Germany

Munich

August 9, 2024

View Job Description
TechBehemoths

Digital Marketing Manager (f / m / d) in Berlin or remote

Berlin

FULL TIME & PART TIME

August 10, 2024

View Job Description
Forestown

Marketing Manager Germany, can be home-based

FULL TIME

August 4, 2024

View Job Description
See What’s New: Lenovo Job Opportunities
Lenovo

Marketing Specialist B2B (f/m/d)

Essen

FULL TIME

October 21, 2024

View Job Description
Lenovo

Werkstudent im Vertrieb m/w/d

Essen

PART TIME

October 7, 2024

View Job Description
Lenovo

Solutions & Services Sales Executive - Global Accounts

Stuttgart

FULL TIME

September 19, 2024

View Job Description
Lenovo

Channel Sales Representative - Corporate Reseller - Infrastructure Solutions m/f/d

Stuttgart

FULL TIME

September 13, 2024

View Job Description
Lenovo

HR Generalist DACH Region (d/m/w)

Stuttgart

FULL TIME

September 6, 2024

View Job Description
View More Jobs by Lenovo
New Job Alerts
DE - SGS Germany GmbH

Ingenieur*in (m/w/d) als technische*r Leiter*in des Prüflabors für zerstörungsfreie Werkstoffprüfung

Herne

FULL TIME

October 28, 2024

View Job Description
DE - SGS Germany GmbH

Teamassistenz (m/w/d) Backoffice Prüfdienstleistungen Industrial

Herne

FULL TIME

October 28, 2024

View Job Description
Franklin Templeton Investments

ETF Sales Support – Germany (m/f/d)

Frankfurt am Main

FULL TIME

October 28, 2024

View Job Description
Deutsche Bank

Deutsche Bank Internship (f/m/x) in Investment Bank:Global Markets (Sales/ Trading/ Structuring)2025

Frankfurt am Main

FULL TIME

October 28, 2024

View Job Description
Amplifon

Business Analyst / Sales Performance Analyst (m/f/d)

Hamburg

FULL TIME

October 28, 2024

View Job Description
B&B Hotels Germany GmbH

P - People Manager:in Talent & Culture Development (m/w/d)

Hochheim am Main

FULL TIME

October 28, 2024

View Job Description
DE - SGS Germany GmbH

Werkstoffprüfer*in (m/w/d) Projekte zerstörungsfreie Werkstoffprüfung

FULL TIME

October 28, 2024

View Job Description
Marriott International, Inc

Distribution Technology Coordinator - Design Hotels

FULL TIME

October 27, 2024

View Job Description
ROHDE & SCHWARZ GmbH & Co. KG

Development Engineer 3GPP Standardization (m/f/d) for 5G NR / 6G

Munich

FULL TIME

October 27, 2024

View Job Description
Cloud orbit Technologies

Full Stack Developer

Frankfurt am Main

October 27, 2024

View Job Description