Description

Who you are

• Experience: Solid experience in Saa S product marketing, supporting launches, and improving user journeys.
• Results-driven: Skilled in crafting data-backed strategies and delivering measurable outcomes.
• Content Creator: Strong writing skills for varied audiences and seniority levels.
• Collaborative: Comfortable working across product, sales, and marketing, balancing diverse needs.
• Tool-savvy: Proficient in GA4 and session recording tools to interpret user behavior.
• User-Focused: You empathize with users and are ready to step into their shoes.
• Confident & Flexible: Willing to host webinars, participate in video content, and give constructive feedback.
• Self-Driven: Values transparency, kindness, experimentation, and works well independently across time zones.
• Fluent in English (no German needed).

That's the job

• Collaborate with product teams to boost awareness, attract users, and grow paid subscribers for our Saa S platform.
• Enhance the journey from our free KNIME Analytics Platform to the paid Saa S product, focusing on user acquisition, activation, and retention.
• Advocate for experiments that improve our product-led growth approach.
• Coordinate go-to-market strategies and launch new products/features.
• Tap into the open-source community to build brand advocacy.
• Share customer success stories to create social proof for KNIME’s Saa S and open-source offerings.
• Develop content that pulls in new users, enabling quicker activation and smoother onboarding (sales materials, in-product content, blogs, webinars, etc.).

About us