Reporting Location: Duisburg - Geitlingstrasse 20

Workplace Type: Hybrid

• Deliver market leading integrated promotions from strategic positioning to concept to design to implementation to evaluation
• Work with some of the biggest names in the Kid’s industry including; Universal, Sony, Schleich & Hasbro.
• Work on the retail experience for each campaign and the general family experience in Mc Donald’s restaurants
• Oversee all aspects of these projects including development of new creative.

• Develop strong relationships with Mc Donald’s Client Partners
• Use your understanding of the Informal Eating Out (IEO) Sector (particularly Kids & Family), in order to apply insight and understanding to positively impact the Mc Donald’s business

• Effective development and delivery of numerous campaigns as detailed above, working closely with Mc Donald’s clients and all licensing partners
• Ensure all projects are managed effectively and completed on time, in budget and in line with strategic objectives & proposition

• Work with our Strategy and Licensing teams to drive the development of campaigns within and outside of the marketing calendar

• Engage in and support the Happy Meal brand planning and calendar planning processes development and implementation to deliver incremental proactive value-adding projects
• Ensure all of our campaigns live and breathe the strategic proposition developed with Strategy and Mc Donald’s – as well as the Global Family strategy

• Effectively communicate across the team, maintaining a motivating and positive environment and ensuring outstanding teamwork

• Responsible for managing and reporting day–to-day costs of projects through effective financial planning, forecasting and management

• Work alongside other departments internally to develop and assess inventive suggestions and solutions for promotions that are in keeping with the client’s objectives
• Apply experience and a ‘good eye’ for what works creatively and be able to advise accordingly

• Proven ability to deliver integrated campaigns and solid experience of working with a creative development and suppliers
• A passion for Kids and Family Marketing and ideally experience with similar brands
• Good business and financial acumen
• An appreciation of great creative work and the ability to judge accordingly with research and data at the heart of it
• Excellent time management, organization, people and project management skills
• To be an enthusiastic team member but also be able to work independently and responsibly
• Excellent communication skills
• A collaborative attitude
• You will have a process driven mind-set – able to work within guidelines and to tight timelines
• Experience working on partner programmes and/or toy development would be beneficial

• Please note this position would work primarily from home.