Role: Social Media Manager - 12 months FTC (w/m/d)
Location: Hamburg, Germany (Office presence expected at minimum 2 days per week)

About the role:

We are looking for a Social Media Manager to become part of our client's award-winning in-house agency. You'll be managing the social conversations of some of the world's leading brands, as well as hunting out "golden nugget" opportunities for content creation and social engagement that'll make these brands look really damn good. This opportunity is perfect for someone who understands brand personality and can easily translate it into conversations on social media

What you will be doing:

Listening and Engagement

• Listen and respond to relevant consumer comments and questions
• Provide on-brand responses to influencer and consumer @mentions
• Identify opportunities for the brand to surprise and delight its audience
• Manage and nurture a network of brand advocates, identifying key engagement opportunities in organic planning and growing communities

Content

• Monitor feeds for relevant opportunities to inject the brand into culture
• Spot new influencers opportunities
• Track trending topics and identify reactive content opportunities
• Write copy for organic posts and paid/dark content
• Collaborate with the Content Creators in content planning and creation (photoshoots for video and stills production)
• Champion platform best practice across all content developed for your brand – ensuring content is platform native
• Collaborate with local influencer agencies and brand teams for influencer-led content planning and creation

Planning and client partnership

• Receive and interrogate briefs from clients and supporting in brief development to creative teams and other partners
• Coordinate with the client's COE team on briefs and projects, sharing highlights and results for your market
• Help to craft Tone of Voice guidance for FAQ and copy for brand's social channels
• Support in development in social channel strategy workstreams
• Plan and create social content calendars
• Present content ideas and brand social strategy to clients

REQUIRED SKILLS

• This job is best suited to an individual with at least 3 years of experience working in an agency or client side on brand marketing through social media.
• A well-rounded creative individual who is always innovating, initiating, and creating.
• Be responsive to cultural zeitgeist which provides an opportunity to tell our brand's story
• Level-headed, strategic thinker
• Entrepreneurial and proactive - ability to spot opportunities to create content and help clients achieve their business ambitions
• You're excited about the integration of Gen AI tools and approach new innovations with energy and curiosity
• Creative flair and excellent written communications skills and great copywriting
• Nuanced and thorough knowledge of social platforms – and how brands can best leverage them to achieve commercial results
• Keen interest in digital trends and obsessed with popular culture
• Works well under pressure
• Native in German and fluent in English (spoken and written - you will work with an international team)
• Please send your CV in English
• Office presence expected at minimum 2 days per week

What you need to be great in this role:

• Work in FMCG or food or beauty or homecare brands
• Stakeholder management, including internal, cross-department, clients
• Evidence of gravitas with previous clients
• Excellent written communication skills
• Worked with a social media management tool (e.g. Sprinklr, Sprout social, Hootsuite, etc.)
• Understanding of paid media and the role of influencers and creators
• Previous experience working exposed to strategy and client-management roles

WHAT YOU CAN EXPECT FROM US

• A dynamic work environment
• The opportunity to join a successful and forward-thinking organisation
• Career fulfilment working on high profile client projects
• Competitive compensation and benefits

Req ID: 11051