Hong Kong Job Openings
Betterment Asia Limited
Assistant Marketing Manager/Marketing Manager (Global Luxury Brand)
FULL TIME
September 21, 2024
Key Responsibilities:
Strategic Marketing Planning: Collaborate with cross-functional teams to develop comprehensive marketing plans that align with the company's overall business objectives. Analyze market trends, competitor activities, and customer insights to inform strategic decision-making.
Campaign Management: Oversee the end-to-end execution of multi-channel marketing campaigns, including digital, print, and experiential components. Ensure campaigns are delivered on time, within budget, and effectively measure and optimize performance.
Content Creation and Curation: Lead the development of high-quality, visually-appealing content (e.g., social media posts, email newsletters, product collateral) that resonates with the target luxury audience. Curate and manage a content calendar to maintain a consistent brand voice.
Brand Management: Safeguard and enhance the company's luxury brand identity across all touchpoints. Ensure marketing materials adhere to brand guidelines and contribute to the overall brand positioning.
Stakeholder Collaboration: Work closely with cross-functional teams, including sales, product, and customer service, to align on marketing initiatives and ensure seamless integration.
Budget Management: Responsible for managing the marketing budget, allocating resources effectively, and tracking ROI to demonstrate the impact of marketing efforts.
Job Qualifications:
Bachelor’s degree in Marketing, Communications, or a related field
7+ years of experience in marketing, with a proven track record in the luxury or premium goods industry
Strong strategic and analytical skills, with the ability to translate data into actionable insights
Excellent verbal and written communication skills, with the ability to present complex ideas effectively
Proficient in digital marketing tools and platforms, including social media, email, and web analytics
Project management skills and the ability to juggle multiple tasks and deadlines
Creative problem-solving mindset and a passion for the luxury brand experience
Familiarity with luxury consumer behavior and industry trends
All applications applied through our system will be delivered directly to the advertiser and privacy of personal data of the applicant will be ensured with security.
Full-time
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