Hong Kong Job Openings
Unity Partners
Marketing Analyst
FULL TIME & CONTRACT
October 13, 2024
- Analyze media campaign data to assess performance, identify trends, and evaluate
- the effectiveness of advertising strategies.
- Monitor key performance metrics, such as sales, impressions, click-through rates
- (CTR), conversion rates, and return on ad spend (ROAS).
- Conduct in-depth data analysis using tools such as Google Analytics, SQL, or other
- data analysis software to uncover insights and opportunities for optimization.
- Collaborate with cross-functional teams, including marketing, sales, and product, to
- gather data requirements, align on objectives, and develop effective retail media strategies.
- Participate in post-campaign analysis to evaluate the success of retail media
- initiatives and provide recommendations for future campaigns.
- Bachelor degree in in marketing, business, statistics or related fields.
- Good analytical skills with proficiency in data analysis tools such as SQL, or other data analysis software.
- Knowledge of digital advertising metrics and concepts, including CTR, ROAS,
- conversion tracking, and attribution modeling.
- Excellent written and verbal communication skills, with the ability to translate
- complex data into actionable insights for non-technical stakeholders.
- Detail-oriented with the ability to manage multiple projects and priorities in a fast-paced environment.
- Knowledge of marketing strategies and consumer behavior is a plus.
- Fresh Graduate is welcome.
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