Hong Kong Job Openings
The Hong Kong Inclusion Platform
Marketing Assistant - SEM - Hong Kong Based
FULL TIME
October 10, 2024
Our client is a leading international e-commerce platform specializing in Asian beauty and fashion products from South Korea, Japan, and China. They offer a dynamic working environment and excellent growth opportunities.
Responsibilities:
- Paid Media Campaign Management:
- Manage and optimize paid search (Google Ads) and paid social (Meta Business Manager) campaigns to drive growth and achieve marketing objectives.
- Continuously monitor campaign progress, analyze performance data, and make strategic optimizations within the allocated budget and timelines.
- Data-Driven Optimization:
- Utilize data and analytics to drive constant improvement in campaign performance.
- Analyze and interpret data using spreadsheets, dashboards, and reporting tools to identify trends, understand results, and recommend data-driven optimizations.
- Campaign Troubleshooting and Improvement:
- Proactively monitor campaign delivery and performance, and implement measures to ensure consistent improvement over time.
- Identify and act on opportunities to launch new campaigns or expand successful ones.
- Localization and Coordination:
- Work closely with the country teams to maintain and optimize localized campaigns in different languages.
- Collaborate with cross-functional stakeholders to ensure seamless execution and alignment of paid media initiatives.
- Competitive Analysis and Recommendations:
- Conduct comprehensive competitive analysis to stay informed about industry trends, best practices, and competitor activities.
- Provide data-driven recommendations based on competitive reviews, learnings, and industry benchmarks to enhance the overall paid media strategy.
- Bachelor's degree in Marketing, Business, e Commerce, or a related discipline
- 0-1 year of experience in paid media or digital marketing, preferably in a startup or agency setting (or relevant internships for fresh graduates)
- Strong analytical skills and a numbers-driven approach
- Excellent attention to detail and ability to stay highly focused
- Proactive team player with a collaborative attitude
- Google Ads or Meta Blueprint certification is highly preferred
- Proficient in using the Microsoft Office suite, especially Excel
- Fluency in written and spoken English
- 5-day work week.
- International and enjoyable working environment.
- Medical and dental insurance coverage.
- Staff discounts on the e-commerce platform.
- Annual, birthday, and exam leave with full pay for sick leave.
- Stock options available.
Pay: $17,000.00 - $19,000.00 per month
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