Hong Kong Job Openings
Zurich Insurance
Senior Officer, Marketing and Communications
September 12, 2024
- Manage the development and implementation of digital marketing strategies to enhance brand awareness, customer engagement, and lead generation.
- Manage digital marketing channels and content, such as social media, digital marketing, to ensure consistent messaging to meet business and branding objectives.
- Act as the project manager for marketing campaigns or CSR initiatives, coordinating cross-functional teams and monitoring project progress to ensure successful execution.
- Collaborate with internal teams and external agencies to create compelling marketing collateral, including digital content, product and promotional materials, and communication material for internal and external communication.
- Analyze data and metrics to evaluate campaign performance, identify trends, and optimize strategies for maximum impact and ROI.
- Stay abreast of industry trends, best practices, and emerging technologies in digital marketing to recommend innovative strategies and tactics.
- Degree holder with minimum 3 years of experience in Marketing, Corporate Communications or digital agency
- Proven experience in digital marketing, social media management and content creation.
- Strong project management skills, communication and writing skills.
- Proficiency in digital marketing tools and analytics platforms to track and measure campaign performance.
- Knowledge and experience in the insurance, financial services or agency experience is an advantage.
- Familiarity in the Chinese digital and social media landscape is preferred.
- MS Office savvy and Chinese word processing.
- Basic graphic/video editing with Photoshop, In Design, etc.
Join us as we constantly explore new ways to protect our customers and the planet.
- Location(s): HK - Hong Kong
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