Overview

Infinityn International is your strategic partner for B2B success. We specialize in transforming Go-To-Market (GTM) strategies for B2B companies. As a strategic partner of Demandbase and GTM Partners, we excel in Account-Based GTM solutions, helping businesses navigate modern marketing, sales, customer success, and revenue operations. With over 8 years of experience, we have driven revenue growth for global enterprises, supported by a team of SDRs, researchers, marketers, and consultants. Our success stems from aligning sales and marketing efforts through clearly defined Go-To-Market strategies.
Our partnership with GTM Partners across the EMEA region enriches our expertise and reach. As a Strategic Partner of Demandbase, we leverage the leading Account-Based Go-To-Market platform to deliver exceptional results. Our Agile Account-Based Growth (Agile ABG) framework ensures flexibility and responsiveness. We offer comprehensive strategic Go-To-Market and ABM/ABX advisory and consultancy, including assessment and blueprint development with actionable plans tailored to your business needs.
Our ABM/ABX professional services encompass in-depth analytics, reporting, account insights, and market research to inform strategic decisions. We excel in multi-channel campaign planning and management to maximize outreach and engagement. Our tailored sales and marketing training, coaching, and playbook development are designed to enhance our customers’ pipeline development and revenue generation effectiveness. We support revenue technology implementation to optimize operational efficiency. We are proficient in sales development and create a cohesive sales and marketing ecosystem that enhances account-based demand generation and drives sustainable revenue growth.

Job Brief

As a Performance Marketing Manager for B2B International Campaigns, you will play a pivotal role in driving our clients’ digital marketing success. You will be responsible for setting up, managing, and optimizing paid ad campaigns across various platforms including Linked In, Facebook, Google, and Demandbase DSP. Your expertise will help shape and execute global marketing strategies that deliver measurable results. You will work closely with our international clients, leveraging your deep understanding of performance marketing to enhance their online presence and achieve their business objectives. This role demands a strategic thinker with strong analytical capabilities, who can drive growth through data-informed decisions and innovative marketing tactics. Your ability to collaborate with cross-functional teams and communicate effectively with clients will be crucial in ensuring the success of our campaigns.

Perks of the Role

• Global exposure: work with international clients and gain exposure to global marketing strategies and practices.
• Continuous learning and professional development opportunities, including access to industry conferences, workshops, and certifications.
• Enjoy a hybrid working arrangement that includes office and remote (home office) work.
• Earn a salary with incentives/bonuses that make your ‘wish-list’ a reality.
• Be part of a forward-thinking team that values innovation, creativity, and the latest marketing technologies.
• Join a diverse and talented team that fosters a collaborative and inclusive work environment.
• Opportunities for career advancement within a rapidly growing company.

Your Mission

• Campaign Strategy: Develop, implement, and manage performance marketing campaigns across multiple platforms (Linked In, Facebook, Google, Demandbase DSP) to achieve business goals.
• Performance Monitoring: Monitor key marketing performance metrics and provide regular reports and insights to our clients.
• Optimization: Continuously optimize campaigns to improve performance, including A/B testing, audience segmentation, and adjusting strategies based on data analysis.
• Budget Management: Manage budgets effectively to maximize ROI, ensuring campaigns are delivered within agreed financial parameters.
• Collaboration: Work closely with creative and content teams to develop compelling ad creatives and messaging. Coordinate with other marketing functions, such as SEO, social media, and email marketing, to ensure cohesive campaign execution.
• Market Research: Conduct competitive analysis and stay updated on the latest digital marketing trends, technologies, and best practices to identify new opportunities for online presence expansion.
• Client Communication: Maintain day-to-day communication with clients and partners, ensuring their needs are met and expectations are managed.
• Strategic Development: Develop comprehensive marketing strategies that align with overall business objectives, including defining key performance indicators (KPIs) and setting performance targets.
• Data Analysis: Analyze campaign performance data to identify trends, insights, and areas for improvement. Provide actionable recommendations based on data to enhance campaign effectiveness.
• Innovation: Identify and explore new traffic sources and opportunities for growth, leveraging advancements in AI and machine learning to optimize campaigns in real time.

Skills & Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in performance marketing, with a proven track record of managing successful campaigns.
• Proficiency in using Linked In Ads, Facebook Ads, and Google Ads.
• Experience with Demandbase DSP is a plus.
• Experience with Google Analytics and other data analysis tools such as Excel.
• Strong understanding of SEO and SEM strategies.
• Experience managing PPC campaigns on platforms like Google Ads and Bing Ads.
• Familiarity with marketing automation tools and CRM systems.
• Experience with A/B testing and multivariate testing.
• Ability to create detailed performance reports and provide actionable insights.
• Excellent organizational and time management skills.
• Strong communication and interpersonal skills.
• Strong business English is a must.
• Ability to work independently and as part of a team.
• Experience working with international clients and managing global campaigns is a plus.
• Certifications in Linked In Marketing Labs, Google Ads, Facebook Blueprint, or related fields are preferred.

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