• Develop comprehensive BTL strategies aligned with overall marketing objectives.
• Identify target markets and devise effective BTL campaigns to engage with them.

• Liaise with dealers to understand their requirements and provide necessary support.
• Develop strategies to strengthen relationships with dealers and expand the dealer network.
• Coordinate dealer-centric activities and promotions to drive sales and brand visibility.

• Conceptualize and execute impactful BTL activations to enhance brand visibility and consumer engagement.
• Manage all aspects of BTL activations, including event planning, logistics, and on-ground execution.
• Monitor and evaluate the effectiveness of BTL activations, making necessary adjustments for optimization.

• Oversee the development and implementation of in-shop branding initiatives to enhance brand presence and visibility.
• Manage Point of Sale Materials (POSM) inventory and distribution to ensure consistent branding across all touchpoints.

• Plan and execute outdoor advertising campaigns, including billboards, hoardings, and transit ads.
• Collaborate with creative teams to develop engaging collaterals, such as catalogues, brochures, and promotional materials.

• Develop and manage the BTL budget, ensuring optimal allocation of resources for maximum impact.
• Monitor expenses and provide regular reports on budget utilization and ROI.

• Bachelor's degree in Marketing, Business Administration, or related field. Master’s degree preferred.
• Proven experience of 2-3 years in a similar BTL role.
• Strong understanding of BTL marketing techniques and strategies.
• Excellent project management skills with the ability to multitask and prioritize effectively.
• Proficiency in budget management and financial analysis.
• Exceptional communication and negotiation skills.
• Creative thinking and problem-solving abilities.
• Leadership qualities with the ability to motivate and inspire teams.