Lead - e Commerce Content & Catalog: Roles and Responsibilities

1. Product Data Management

• Data Entry: Accurately input product data into e Commerce platforms, including descriptions, prices, images, and other relevant details.
  
• Data Integrity: Ensure the accuracy, completeness, and consistency of all product information across all sales channels.
  
• Data Standardization: Implement and maintain data standards for product attributes, categories, and taxonomy.
  

2. Catalog and Item Attributes Understanding

• Attribute Management: Deep understanding of product attributes (e.g., size, color, material, SKU, UOM, MOQ etc..) and how they affect searchability, filtering, and customer experience on the e Commerce platform.
  
• Catalog Structuring: Develop and maintain a logical and intuitive catalogue structure that aligns with customer search behaviour and the overall marketing strategy.
  
• Optimization: Regularly review and optimize catalogue attributes to improve product discoverability and conversion rates.
  

3. Listings Optimization

• SEO Optimization: Apply SEO best practices to product titles, descriptions, and other content to enhance search rankings.
  
• Content Enhancement: Collaborate with content teams to ensure product listings are compelling, accurate, and optimized for conversion.
  

4. Cross-Functional Collaboration

• Marketing Alignment (Account Team): Work closely with account teams to ensure product listings align with promotional campaigns and branding guidelines.
  
• Supply Chain Coordination: Collaborate with supply chain teams to ensure accurate stock levels and lead times are reflected in the product listings.
  
• Customer Service Liaison: Partner with customer service teams to address any product-related inquiries or issues that may arise.
  

5. Platform Management

• Tool Proficiency: Maintain a strong understanding of e Commerce platforms (e.g., Shopify, Magento, Amazon Seller Central) and tools used for product data management.
  
• Integration Management: Manage integrations with third-party tools for inventory management, pricing, and analytics.
  
• Platform Updates: Stay informed about platform updates and features that can improve the item setup process or enhance product visibility.
  

6. Quality Assurance

• Data Validation: Implement processes to regularly audit and validate product data for accuracy and completeness.
  
• Error Resolution: Identify and resolve any data discrepancies or errors in the product catalog promptly.
  
• Customer Feedback Integration: Use customer feedback to continuously improve product listings and correct any issues.
  

7. Project Management

• Timeline Management: Develop and manage timelines for new product launches, ensuring all listings are live and accurate by the launch date.
  
• Resource Allocation: Allocate resources efficiently to manage the setup of large volumes of items, especially during peak seasons.
  
• Stakeholder Communication: Regularly update stakeholders on the progress of item setup tasks, potential risks, and issues that need escalation.
  

8. Reporting and Analysis

• Performance Tracking: Monitor and analyze the performance of product listings, focusing on key metrics like conversion rate, click-through rate etc...
  
• Reporting: Generate regular reports to share insights and recommendations with the broader e Commerce and account teams.
  
• Continuous Improvement: Identify trends and areas for improvement in the item setup process, driving continuous optimization efforts.
  

9. Training and Documentation

• Training: Provide training to team members and other departments on the item setup process and best practices.
  
• Documentation: Create and maintain comprehensive documentation of processes, guidelines, and standards related to item setup.
  

10. Vendor Coordination

• Vendor Onboarding: Work with vendors (account team) to gather necessary product data and ensure it meets internal standards.
  
• Data Quality Assurance: Ensure vendor (account team) provided data is accurate and consistent with company requirements.
  
• Relationship Management: Maintain strong relationships with vendors (account team) to facilitate smooth and efficient product setup processes.

This comprehensive set of responsibilities ensures that an Item Setup Lead plays a pivotal role in the success of an e Commerce operation by managing the accuracy, visibility, and effectiveness of product listings.