India Job Openings
DrinkPrime
Senior Copy writer
Bengaluru
FULL TIME
September 2, 2024
About Drink Prime:
Drink Prime is a subscription-based drinking water solution that began as a response to the unreliable supply of safe drinking water across urban India. Over time we have evolved into an organization that is driven by a singular mission - to change the way people think about the water they drink. Through our subscription-based model, we provide customers with water purifiers that use integrated technology to help them monitor the quality of the water they consume every day.
At Drink Prime, we are on a mission to make safe drinking water accessible and affordable to every resident in India. We are backed by Tier 1 VCs and many prominent angels. They believe in the vision, mission and the team of Drink Prime. With our tech first approach, we are taking up this audacious mission and believe in solving it. Be a part of history and join us. We can solve this problem together.
Job Summary:
The Senior Copywriter will be responsible for ideation and crafting creative copies and scripts for Drink Prime’s content and communication needs. This role requires a deep understanding of the customer, out-of-the-box ideation and creativity, and impeccable writing skills.
Roles & Responsibilities:
- Creative Ideation: Collaborate with the brand strategy and research teams to consistently generate innovative, clutter breaking and shareable content & creative ideas that resonate with Drink Prime’s target audience and drive engagement.
- Copy/Script writing & Storytelling: Develop compelling and creative copy for various platforms including Drink Prime’s website, social media, videos, and other marketing materials.
- Concept Execution: Refine and translate ideas into executable concepts that align with brand objectives and market trends, and collaborate with internal teams and external stakeholders to bring the ideas to life in the form of social media posts, video content or campaigns.
- Brand Voice: Develop and maintain the company’s brand voice and ensure consistency across all communication channels.
- Content Planning: Assist the brand strategy team in the overall content planning, ensuring alignment with marketing goals and timely delivery of engaging and relevant content across various platforms. Collaborate with cross-functional teams to strategize and optimize content initiatives.
Pre-requisites:
- 4+ years of proven experience in Copywriting, with a strong portfolio of creative and impactful work
- Exceptional creativity, writing, editing and proofreading skills
- Ability to adjust writing styles to cater to different platforms and diverse audiences
- Ability to work independently and as part of a team
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