Are you a content specialist with a knack for storytelling and a passion for startups?

If your writing brings out emotions, sparks conversation and captures readers' attention while delivering results, you’re the one we’re looking for!

Inc42 Education is in growth mode and we’re on a 10x path. As a Sr. Content Specialist, your only job is to produce high-quality content and narratives that inform, educate, and inspire the leaders of tomorrow. Your work will not only shape the learning experiences of startup innovators and leaders but also contribute to the growth of India’s startup economy.

Be part of a 10x path by helping us build a multi-million-dollar education business over the next 3 years, all on the back of content.

Ideal Candidate – we’re not just looking for copywriters, we’re looking for someone who also has subject matter depth across topics like Startups, Leadership, Entrepreneurship & Innovation, Management & Strategy, Product, Design, Growth, Marketing, Brand, Sales, and Digital Skills.

Be it a newsletter, ad copy, video script or an in-depth guide, you’re an expert who can adapt your writing style and brand voice based on the channel and format.

Engineer and/or MBA with at least 4 years of deep experience

From product or marketing domain in a modern edtech or consumer startup

Has experience working in 0-1 startups

Lives and breathes content (literally!)

About Inc42 Education

Founded in 2022, Inc42 Education has pioneered a new model of executive business education in India by building practical and innovative executive programs to create a new breed of leaders in the digital economy.

Our programs empower:
Emerging investors to become prolific startup investors through Angel X and Capital X.

D2C founders grow their revenue by 10X in D2CX.

Working professionals to become high-impact startup leaders in Management X.

We’re on a mission to accelerate the growth of India’s startup economy!

About Inc42 Media

Inc42 is India’s #1 startup media & intelligence platform that informs, educates and empowers startup & business leaders through its incisive reporting, insightful reports, curated events & communities, and industry-leading executive courses & programs.

Since launching in January 2015, and having risen to become the authoritative voice on India’s startup economy, we've moved markets, gotten the early scoop on billions of dollars of transactions and told you what's happening deep inside some of the fastest growing startups & industries alike. Our stories have been followed by the Wall Street Journal, Bloomberg, Reuters, Tech Crunch and other major outlets hundreds of times.

We also track over 50,000+ startups and provide market research and intelligence through our in-depth research reports, and we organise some of the most sought-after conferences and events for startup & business leaders across India.

In 2020, we introduced Inc42 Plus, our exclusive membership program tailored for startup & business leaders, amassing over 10,000 members in record time. Apart from our sharp reporting & insightful research, through Inc42 Brand Labs, we partner with enterprises & brands to help them create branded content & experiences and reach our audience of decision makers.

Why This Role Is Unique

Impact: You'll be the content maestro behind our educational programs, transforming how industry leaders learn and grow.

Network: Build a powerful network among the who’s who of the startup community by regularly engaging with a high-calibre community of founders, senior executives, and investors.

10x Growth Path: Be part of a 10x growth path by helping us build a multi-million-dollar education business over the next 3 years, all on the back of content.

Inc42 Brand: Become part of Inc42 – the authority on the Indian startup ecosystem. Former team members have gone on to launch their own startups or work at leading startups.

What You'll Do

Copywriting & Performance Measurement

In-Depth Content Creation – Transform briefs into compelling, original content that resonates across digital platforms, starting from a blank canvas and creating magic.

Engaging Copy – Write engaging email copy, product announcements, blog posts, newsletters, ad copy, social media posts, and press releases that capture attention and drive action.

Performance Analysis – Dive into performance metrics like email open rates, click rates, and bounce rates to refine and innovate content strategies that deliver results.

Copy Optimisation – Develop creative copy variations, A/B test them rigorously and optimise based on data-driven insights.

Video Storytelling – Write scripts and storyboard concepts for both programmatic and shoot-led videos to build powerful visual narratives.

Dashboard Management – Set up and manage interactive dashboards, presenting weekly and monthly performance updates to stakeholders, showcasing the impact of your content across various channels.

Research & L&D

Market Analysis – Identify market gaps and content needs for Inc42 Courses, staying ahead of trends and ensuring we’re always at the forefront of industry standards.

User Research & Insights – Conduct in-depth user interviews to tap into what truly resonates with our audience, creating content that clicks.

Develop L&D Content – Create guides, playbooks, and reading material for our fellows to sharpen their thinking and skills.

Reporting & Collaboration

Sales Collaboration – Collaborate with sales team to identify new opportunities for marketing content

Program Insights – Collaborate with the program management team to gain deep insights into the curriculum, market, and audience, ensuring our learning content is always on point.

Creative Campaigns – Partner with the creative and social media teams to execute bold, imaginative campaigns that push the boundaries of what’s possible.

What We Are Looking For

Education in engineering and/or MBA.

Deep experience in product or marketing background is a must.

Minimum 4 years of professional copywriting experience with a solid portfolio of work

Ability to think creatively and translate ideas into effective copy

Experience with various social networks and platforms

Must have an understanding of customer segments

Should be good at A/B testing and experimenting with copy

Ability to write short, thematic, subtle & quirky content

Impeccable grammar and proofreading skills are a must

Ability to work independently, as well as with a team to meet deadlines