Social Media Marketing
Jakarta Utara, DKI Jakarta
October, 16 2023

Compulsary Requirement

Job Requirement

Education and Experience

Bachelor’s Degree in Marketing, Communications, Public Relations, or a related field.
Proven Experience: 3-5 years of experience in social media management, digital marketing, or campaign strategy within the beauty, fashion, or lifestyle industries.
Beauty Industry Knowledge: Understanding of beauty trends, products, and consumer behaviors specific to the beauty market (e.g., skincare, makeup, haircare)

Technical Skills

Social Media Platforms: Expertise in managing social media platforms such as Instagram, Tik Tok, and other emerging beauty-focused platforms.
Content Creation Tools: Proficiency in tools like Canva and Capcut for creating visually appealing social content.

Strategic and Creative Skills

Campaign Development: Ability to design creative, impactful, and results-driven marketing campaigns for beauty products, including influencer partnerships, content creation, and promotions.
Trendspotting: Strong ability to identify and act on trends within the beauty industry (e.g., skincare routines, makeup tutorials, clean beauty) and incorporate them into campaigns.
Content Ideation: Ability to generate unique, on-brand content ideas that resonate with the beauty audience across different platforms.

Soft Skill

Communication: Excellent verbal and written communication skills, especially in crafting compelling messages and captions tailored to a beauty-savvy audience.
Creativity and Innovation: Ability to think creatively and innovatively, bringing fresh ideas to the table while staying true to the brand’s identity.
Adaptability: Ability to stay flexible and adapt to the fast-paced nature of both the beauty industry and digital platforms.
Collaboration: Strong ability to collaborate with cross-functional teams such as ads digital marketing, online sales, and graphic design.
Time Management: Ability to manage multiple campaigns simultaneously and meet deadlines in a high-paced environment.

Beauty Enthusiast Needed!

Demographics Knowledge: Understanding of various beauty consumer demographics, including Gen Z, Millennials, and older audiences, and their preferences in beauty products and digital content
Passion for Beauty: A genuine interest and passion for the beauty industry, keeping up with new products, trends, and industry news.

Job Responsibilities

Platform Strategy: Selecting appropriate social media platforms based on target audiences (e.g., Instagram, Twitter, Tik Tok).
Content Strategy: Developing a social media content plan that aligns with brand goals and key messaging.
Content Administration : Planning and posting the content based on monthly editorial

Additional Information