INOVASI 3 - Brand Identity Consultant

We are searching for an experienced INOVASI 3 - Brand Identity Consultant at our Indonesia facility.



Background of The Project:
Indonesia’s Vision 2045 sets the goal for Indonesia to transition from a resource-based economy towards an advanced service, technology, and knowledge-based economy by the centenary of its independence (2045). The 2025-2045 National Long Term Development Plan emphasises the urgency of Indonesia’s human resource development to fully realise 2045 goals.
Faced however with persistent low student performance that is emblematic of a learning crisis, significant improvement in student learning will be required to reach Indonesia’s 2045 goals. Government of Indonesia (Go I) has started an ambitious program of education reforms. Successive education ministers have set out to modernise the education system through reforming the national curriculum and teaching and assessment approaches, to produce citizens with strong foundational skills, open minds, and inclusive values.
Australia is a long-term supporter of the Indonesian basic education sector, with continuous investments supporting education quality improvements for the past two decades, including through the INOVASI program (Phase 1 2016-2020; Phase 2 2020-2023) that focused on supporting acquisition of literacy and numeracy foundational skills in early grades classrooms; exploring local problems and solutions; and generating evidence to inform government policy development and practices.
This third phase of INOVASI (2024-2027) builds upon the existing program’s approach and lessons learned and takes the focus on the development of foundational skills through to the end of the primary grades. Phase 3 will engage with priority issues of Australia’s development policy: gender equality, effective inclusion of children with a disability, responses to the climate change challenge in education. It will focus on the challenge of policy implementation and the gaps that exist between national policies and practices at district and school levels and use the well attested-success of INOVASI’s local problem-based approach to continuously support policy development for effective fit between policy and implementation context.
INOVASI Phase 3 is implemented in 25 districts and cities across Indonesia, in the provinces of West Nusa Tenggara, East Nusa Tenggara, North Kalimantan, East Java, West Java, and Maluku. The program also works in Ibu Kota Nusantara (IKN)
The Program is managed by Palladium on behalf of the Government of Australia through the Department of Foreign Affairs and Trade (DFAT).

Purpose of the Position:
Under the direction of the Strategic Communications Manager, the consultant will build on INOVASI’s existing brand guidelines and help to reinforce the program’s goal to support improved learning and achievement of foundational skills for all Indonesian primary students. The brand guidelines will be user-friendly and help to increase brand recognition and trust across all platforms and target audiences, while ensuring consistency and high-quality standards.
While the current guidelines have effectively supported INOVASI through the program's first two phases, a refreshed approach is now needed as the communications team explore more innovative ways to capture audience attention through multimedia-friendly materials and designs. Accessibility and inclusion are at the heart of INOVASI’s mandate and should be prominently reflected in our brand guidelines to ensure that content and initiatives resonate effectively with diverse audiences.

Duties: Under the direction of the Strategic Communications Manager and in close coordination with the Communications Officer, the consultant is expected to do:

• Review and Assess
  Evaluate the effectiveness of INOVASI’s current guidelines and its applications by conducting an audit of 20-30 digital and print materials. The audit will assess how consistently the current guidelines have been applied and whether they meet the needs of target audiences. Additionally, benchmark against similar development programs and best practices in the design sector to identify areas for improvement. Prepare a concise summary of your findings and recommendations to inform the next steps.
• Design and Update
  The improved guidelines must reflect INOVASI’s mission, vision, and goals for phase 3 and appeal to its target audience, and easy to understand to ensure consistency across all digital and print products.
  
  As audiences increasingly gravitate to digital formats, the brand guidelines must be purpose-driven and adaptable to a wide range of multi-media channels. This could include essential brand identity elements such as logo usage in partnerships, moodboard, symbolism, illustration, colour palette options, typography (both standard and dynamic), do’s and don’ts. Additionally, the guidelines should provide examples of publications, merchandise, video intros and outros, photography integration, social media graphics, website graphics, slide presentations, branded materials and campaigns, among other suggestions for improvements. The guidelines will promote consistence and flexibility across all platforms with consideration for accessibility to the widest possible audience, including those with a disability or impairment.
• Templates for INOVASI staff to adapt to their needs
  A comprehensive suite of editable templates for main materials, including but not limited to:
  Power Point presentations
  Mood boards, icons and patterns
  Certificates
  Reports
  Banners (for both digital and print applications)
  Zoom backgrounds
  Social media graphics
  Merchandise
  Business stationery
  Email signature
  Brochures or one-pagers
  
  The templates must be user-friendly, adaptable for various types of content, aligned with the updated branding guidelines, and take into account accessibility requirements.
• Train and Support
  INOVASI staff in using the new templates and applying the guidelines.

At the end of the contract, the consultant is expected to deliver:

• Updated INOVASI branding guidelines document in both PDF and editable formats.
• Editable templates for Power Point, reports, banners (digital and print), Zoom backgrounds, and other key materials.
• A brand manual with detailed instructions on brand application.
• Training session for staff on the new guidelines and templates.
• A summary for staff highlighting the importance of brand guidelines, and their role in building audience recognition and trust and maintaining consistency across materials.

Duration of the contract/Timeline:
The duration of the contract is two (2) months with maximum 30 of billable workdays, from December 2024 to January 2025.

Qualifications and Experience:
The consultant should possess the following qualifications and experience:

• Educational Background
  A minimum of a bachelor’s degree in graphic design, visual communication, marketing, branding, or a related field.
• Professional Experience

• At least 5 years of experience in branding, visual identity development, or related fields.
• Proven experience in developing branding guidelines for organisations,
Familiarity with the context of large-scale projects and their communication requirements, particularly in Indonesia.

• Skills and Expertise

• Strong verbal and written communication skills in English and Indonesian.
• Strong knowledge of branding principles, including typography, colour theory, visual hierarchy, and application consistency across diverse mediums.
• Demonstrated expertise in creating comprehensive branding guidelines that are both strategic and practical.
• Proficiency in design tools such as Adobe Creative Suite (e.g., Illustrator, Photoshop, In Design) or equivalent software.
Ability to manage timelines and deliverables efficiently while working collaboratively with the INOVASI team.

• Understanding of the INOVASI Program

Familiarity with issues of inclusivity, education innovation, and development in Indonesia is an advantage.

• Other

This role requires a creative, strategic thinker who can translate INOVASI’s goals and values into a coherent and adaptable visual identity for Phase 3.

• 
  Working with children
  
  Is this position likely to come into contact with children? Yes No

Application close on Mon, 9 December 2024 at 23:59 Jakarta Time

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Our company provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.