Job Scope for Marketing and Branding Executive
1. Strategy Development and Planning

• Brand Strategy: Develop comprehensive branding strategies for both the company and individual executives.
• Identify target audiences and tailor branding efforts to reach and resonate with them.
• Market Research: Conduct research to understand market trends, consumer behavior, and competitive positioning.
• Use insights to inform branding strategies and identify opportunities for differentiation.
• Campaign Planning: Plan and execute integrated branding campaigns across multiple channels.
• Coordinate with internal teams and external agencies to develop and implement campaigns.

2. Company Branding

• Brand Identity: Define and maintain the company's brand voice, tone, and personality.
• Ensure consistency in brand messaging and visual identity across all touchpoints.
• Content Creation: Oversee the creation of branded content, including marketing materials, website content, and social media posts.
• Ensure all content aligns with the company's brand guidelines and strategic objectives.
• Brand Positioning: Position the company brand in the market to stand out from competitors.
• Develop and communicate brand positioning statements and value propositions.

3. Personal Branding for Executives

• Executive Identity: Develop and maintain a personal brand for key executives that aligns with their professional goals and company values.
• Create and manage personal branding materials, including bios, professional photos, and social media profiles.
• Thought Leadership: Position executives as thought leaders in their industry through content creation, speaking engagements, and media appearances.
• Develop and implement strategies to increase the visibility and influence of executives.
• Manage and enhance the online presence of executives, including social media, blogs, and personal websites.
• Ensure a consistent and professional online image that reflects their personal brand. Online Presence:

4. Digital Marketing and Social Media

• Social Media Management: Develop and implement social media strategies for both company and personal branding.
• Create and schedule posts, engage with followers, and monitor performance metrics.
• Content Marketing: Create and manage content strategies that support branding efforts, including articles, videos, and infographics.
• Optimize content for SEO and ensure alignment with branding goals.

5. Public Relations and Communications

• Media Relations: Develop relationships with media outlets and influencers to promote both the company and executives.
• Write and distribute press releases, pitch stories, and manage media inquiries.
• Corporate Communications: Oversee internal and external communications to ensure consistency and effectiveness.
• Develop communication strategies for key announcements and events.

6. Event Management

• Event Planning: Plan and coordinate events, such as product launches, press conferences, and speaking engagements.
• Manage event logistics, vendor relationships, and budgets.
• Event Promotion: Develop and execute promotional strategies to drive attendance and engagement at events.
• Create event marketing materials and manage event-related communications.

7. Performance Measurement and Reporting

• Analytics and Reporting:
• Track and analyze the performance of branding initiatives for both the company and executives.
• Generate reports on key metrics, providing insights and recommendations for improvement.
• Manage branding budgets, ensuring efficient allocation of resources.
• Monitor expenses and report on budget performance.
• Budget Management:

8. Team Collaboration and Leadership

• Cross-functional Collaboration: Work closely with sales, product, and customer service teams to align branding efforts with business objectives.
• Foster collaboration with external partners, agencies, and vendors.
• Leadership and Mentorship: Lead and mentor junior marketing team members.
• Provide guidance, feedback, and support to ensure team growth and development.

Key Skills and Competencies

• Strategic Thinking
• Creativity and Innovation
• Analytical Skills
• Communication and Interpersonal Skills
• Project Management
• Leadership and Team Management
• Digital Marketing Proficiency
• Brand Management

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 1-2 years of proven experience in branding, marketing, and market research.
• Strong analytical skills with the ability to interpret data and trends.
• Experience in social media management and product management.
• Familiarity with Nielsen, E-commerce, and multichannel marketing strategies.
• Excellent communication and leadership skills for effective team management and project coordination.

Job Type: Contract