Musgrave is one of the Europe’s most successful family-owned businesses with a 140-year heritage in food and brand innovation, supporting communities across the island of Ireland and Spain.
Every day we feed one in three people in Ireland through 11 market leading food and beverage brands that include Super Valu, Centra, Frank and Honest and Musgrave Market Place.
We support thousands of retail and foodservice family businesses who live and work in the heart of the communities they serve.
We are committed to becoming the most trusted and sustainable business in Ireland and we are making changes across the company to make sure that happens. We want to make a positive impact on the world and we will support our suppliers and customers to make a difference too.

The role
We have a really exciting opportunity for an ASSISTANT BRAND MANAGER (ABM) to join our Marketing team to support the Daybreak brand.

This is a hybrid working role with the marketing office located in Dublin. Reporting to the marketing manager, the ABM will provide marketing support for Daybreak including developing and implementing communication plans across ATL, in store, PR and digital channels.

Responsibilities of the role include (but are not limited to) the following:

• Implementation of promotions calendars and coordinating the production of all promotional material.
• Working with agency partners on implementation of the digital marketing plan, including ongoing activity on social media, display advertising and maintaining the brand website.
• Implementation of ATL advertising plan.
• Implementing a PR and trade advertising plan, including preparing press releases for key initiatives and organising interviews/features with publications.
• Developing and implementing local marketing plans to support stores.
• Support store developments, including working with the Sales team to develop signage/printed materials required for new and refurbishing sites.
• Liaising with design, print, distribution companies and third-party agencies (digital, trade publications, PR etc.).
• Supporting the implementation of customer and internal events (e.g. Daybreak national retailer conference).
• Supporting the management and administration of the marketing budget.
• Tracking the contribution of marketing activity to commercial performance.
• Supporting the Marketing Manager in developing the brand offer and ensuring consistent brand execution across all brand touch points.

Experience, Skills and Education:
Essential Criteria:

• 2 years experience in a similar role.
• Third level marketing/business qualification or relevant experience.
• High degree of proficiency in the full MS Office suite.
• Passion for marketing.
• Ability to work independently and as part of a team.
• Enthusiastic attitude and evidence of continual learning and willingness to do so.
• Excellent organisational skills with an attention to detail.
• Ability to work in a fast-paced environment and achieve tight deadlines.
• Able to communicate effectively.
• Strong customer focus.
• Full driving licence with access to car.
• Experience of working on a cross departmental basis.

Desirable Criteria:

• Previously worked within an FMCG, Retail or Foodservice environment.

Musgrave operate a Work Smart hybrid working model where you can alternate your time between connecting and collaborating in the business and working remotely. Occasional business travel to other locations will also be required.
Musgrave is an equal opportunities employer.
We encourage applications from diverse candidates. If we can make any accommodations to enable you to be the best version of yourself during the interview, please let us know.