Ireland Job Openings
Samsung Electronics
TV/AV Channel Marketing Manager - Ireland
Dublin
August 27, 2024
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Understanding the customer account requirements, strategic direction and opportunities by developing prosperous relationships at all levels in the account
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Develop category expertise and an understanding of Samsung Brand and tone of voice
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Responsible for GTM planning & execution for new product launches, life cycle management and budget ownership to run sell in and sell out of Samsung products across all Independents
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Create and implement strong, creative TV and AV marketing activities including key promotional activity /added value campaigns within specific channels on time and to budget. These activities could include:
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ATL Media – TV, Press, Outdoor
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In-store Promotion Execution – POS and product displays
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Execution on third party retailer websites including product page management, banner advertising and brand store development.
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Drive digital advertising campaigns around paid search, social, SEO, affiliates and VOD.
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Effective Samsung brand management with customers across all these activities
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Set critical metrics for all planned marketing activity including digital metrics, and handle/review efficiency & return on investment
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Work with agencies to build or customise assets to best communicate promotions, or product features and benefits that also give Samsung stand out and drive conversion.
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Management of the Samsung Marketing Portal ensuring all assets are up to date
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Work with online team to present new ideas that strengthen our brand differentiation and enhance the customer journey.
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Be responsible for and ensure the Channel marketing budget and A&P accrual budget is allocated in an efficient manner to enhance return on investment.
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Understand the stock and sales figures for each product in the range and ensure all products sell through in a timely manner.
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Anticipate the competitive forces both in the market and within the retailers, and plan for such events to limit the potential negative effect upon Samsung sales.
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Work with the Retail Marketing Team to ensure strong positioning of TVAV products in store both in branded display areas and in run.
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Handle promotional events relevant to the channel, including logistics, creative and promotional mechanic to deliver a strong return on investment.
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Ability to balance multiple internal and external partners in order to successfully deliver on key projects
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Experience handling agencies and third party suppliers
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Proactive approach to problem solving
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To be able to multi task and project lead large projects
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Great teammate, with ability to build confirmed working relationships across the business.
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High attention to detail to ensure plans are drived as prescribed
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Clear communicator able to articulate the approach and ongoing performance
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Ability to create and deliver persuasive, clear, innovative and concise content
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Comfortable working in a fast paced corporate environment
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Experience within traditional marketing activation – radio, TV etc
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Product Marketing and Services Marketing experience
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Experience in a similar role
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Excellent written and verbal communication skills (inc Strong MS Power Point & Excel)
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Highly analytical and able to interpret data in a meaningful way
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Experience of running marketing budgets
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To be flexible and adaptable
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Clear communication of marketing/promotional plans with retailers and internally
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Attention to detail always knowing the status of every element
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Always ensuring commercial alignment when creating marketing campaigns
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Shown ability to develop marketing plans enabling growth targets
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Outstanding ability to influence and persuade
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Ability to succeed in highly complex and very fast paced environments
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Hybrid working – 3 days in the office and 2 days at home per week
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Bonus scheme linked to individual, team and company performance
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Car allowance
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Pension contribution
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Three volunteering days each year
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Holiday - 25 days plus bank holidays and an additional day off for your birthday
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Access to discounts on a wide range of Samsung products
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Access to a discount shopping portal
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Partner Colleagues are not eligible for certain types of statutory leave such as Samsung Family Leave or Sick Leave policies but may be eligible for statutory payments via their agency
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