• Plan and execute UA strategies to drive installs, engagement, and revenue growth for Sci Play's games in international markets.
• Perform daily analysis and optimize campaigns across multiple digital channels, including social media, ad networks, search, and other acquisition channels, aligned with KPI targets.
• Collaborate with creative and game teams monthly to design various ad creatives and promotional materials tailored for different regions to improve performance.
• Collaborate with different game teams to identify opportunities and plan localized offers for these markets.
• Identify user acquisition opportunities, trends, and adopt industry best practices in global markets to stay ahead of the competition.
• Be proactive and provide recommendations for new sources or different UA strategies, including strategies for profitability, aiming for team’s growth.
• Manage relationships with external partners to leverage their overall expertise and expand our UA efforts.
• Provide and present regular reports and presentations on UA performance and insights to stakeholders and management, focusing on activity trends and performance.
• Participate in monthly strategic budget planning for the activities managed.
• Stay up-to-date with the latest developments in the mobile gaming and digital marketing industries in international markets.

• Experience: Minimum of 2 years in mobile user acquisition for apps in international markets (mandatory). Experience in gaming is highly advantageous.
• Strong knowledge of performance marketing, digital advertising, and best practices in user acquisition, with the ability to interpret data to drive marketing decisions.
• Experience with data analytics tools such as Tableau.
• Proficiency in using mobile measurement platforms (e.g., Adjust, Apps Flyer) and ad networks (e.g., Facebook Ads, Google Ads, Tik Tok).
• Excellent project management, communication, and interpersonal skills.
• Ability to thrive in a fast-paced, collaborative environment and adapt to changing priorities.
• Passion for gaming and a commitment to staying updated with industry trends.
• Strong analytical and critical thinking skills.
• Fluent in English, both verbal and written (mandatory).