• Brand Manager Diplomatico and Tequilas
• Brand Manager Jack Daniel's Family of Brands

• Get a good diagnosis of brand’s performance & opportunities, define Marketing priorities, objectives, strategies, action plan and kpi’s.
• Develop a close working relationship with global brand teams to align brand plans, long-term strategic direction and collaborate on building the required assets for the market.
• Work in close collaboration with IMC (Integrated marketing communication) and with the support of the SBM (Senior Brand Manager) to lead the Media agenda to reach & communicate in a relevant way, considering all key touchpoints.
• Work closely with Trade Marketing to get alignment on priorities and activities across channels, sharing a common agenda.
• Lead the development and excellent execution in collaboration with external agencies and considering BF guidelines & internal approvals required.
• Continuously track and improve brand activation and brand experience delivered.
• Be the link with sales and trade to evaluate brands performance by channel, area and upcoming opportunities.

• Actively seeking into consumer, brand and business insights to inform the organization of new trends & implications to the business in collaboration with the Brand and Business Insights team.
• Analysis of the Consumer Takeaway on a monthly basis to get actionable insights.

• Be an expert of the different elements that affect the P&L overall.
• Manage A&P Budget, allocating and optimizing the resources according to BF guidelines.
• Monitoring A&P spent.

• Strategic planning: 30%
• Brand Plan Implementation: 40%
• External/internal partners and stakeholders communication, management, and alignment: 20%
• Business analysis: 10%

• Demonstrable experience in FMCG marketing preferable in Spirits and/or On premise driven companies.
• Proven track record of successfully delivering brand growth in a highly competitive environment.
• Business acumen, understanding of P&L and experience on budget management.
• Experience in managing agencies, creating briefings & giving constructive feedback.
• Proficiency in Nielsen analysis.
• Proven experience on developing Media plans able to establish & track the right Kpis to evaluate performance.
• Fluent in Italian & English, oral and written. Very strong communication skills.

• Experience in spirits or image driven premium brands.
• Previous experience of managing Media campaigns.
• Know-how of on-trade and e-commerce and portfolio management experience.
• Superb creative flair, passionate about building brands.
• Great analytical skills, commercial savvy and solution-focused to solving problems.
• Ability to build strong relationships at all levels with strong stakeholder awareness.
• Self-starter with proven ability to plan and prioritize with demonstrated ability to manage multiple projects.

Employee Professional P6 1