Italy Job Openings
Brown-Forman
Brand Manager (Diplomatico and Tequilas) and Brand Manager (Jack Daniel's Family of Brands)
FULL TIME
September 17, 2024
- Brand Manager Diplomatico and Tequilas
- Brand Manager Jack Daniel's Family of Brands
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Get a good diagnosis of brand’s performance & opportunities, define Marketing priorities, objectives, strategies, action plan and kpi’s.
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Develop a close working relationship with global brand teams to align brand plans, long-term strategic direction and collaborate on building the required assets for the market.
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Work in close collaboration with IMC (Integrated marketing communication) and with the support of the SBM (Senior Brand Manager) to lead the Media agenda to reach & communicate in a relevant way, considering all key touchpoints.
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Work closely with Trade Marketing to get alignment on priorities and activities across channels, sharing a common agenda.
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Lead the development and excellent execution in collaboration with external agencies and considering BF guidelines & internal approvals required.
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Continuously track and improve brand activation and brand experience delivered.
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Be the link with sales and trade to evaluate brands performance by channel, area and upcoming opportunities.
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Actively seeking into consumer, brand and business insights to inform the organization of new trends & implications to the business in collaboration with the Brand and Business Insights team.
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Analysis of the Consumer Takeaway on a monthly basis to get actionable insights.
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Be an expert of the different elements that affect the P&L overall.
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Manage A&P Budget, allocating and optimizing the resources according to BF guidelines.
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Monitoring A&P spent.
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Strategic planning: 30%
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Brand Plan Implementation: 40%
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External/internal partners and stakeholders communication, management, and alignment: 20%
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Business analysis: 10%
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Demonstrable experience in FMCG marketing preferable in Spirits and/or On premise driven companies.
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Proven track record of successfully delivering brand growth in a highly competitive environment.
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Business acumen, understanding of P&L and experience on budget management.
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Experience in managing agencies, creating briefings & giving constructive feedback.
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Proficiency in Nielsen analysis.
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Proven experience on developing Media plans able to establish & track the right Kpis to evaluate performance.
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Fluent in Italian & English, oral and written. Very strong communication skills.
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Experience in spirits or image driven premium brands.
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Previous experience of managing Media campaigns.
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Know-how of on-trade and e-commerce and portfolio management experience.
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Superb creative flair, passionate about building brands.
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Great analytical skills, commercial savvy and solution-focused to solving problems.
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Ability to build strong relationships at all levels with strong stakeholder awareness.
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Self-starter with proven ability to plan and prioritize with demonstrated ability to manage multiple projects.
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