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Brand Manager - Italy

Locatie

Italië

Functie/Business Area

Marketing & Communications

Afdeling

Commercial Department

Werkcategorie

Arbeidsovereenkomst voor onbepaalde tijd

Functiebeschrijving

Brand Manager - Italy

About Astellas:
At Astellas we can offer an inspiring place to work and a chance to make your mark in doing good for others.
Our expertise, science and technology make us a pharma company. Our open and progressive culture is what makes us Astellas. It’s a culture of doing good for others and contributing to a sustainable society.
Delivering meaningful differences for patients is our driving force. We all have a significant opportunity to make that difference, working locally in the areas we know best, whilst drawing inspiration from the different insights and expertise we have access to globally and from our innovative, external partners.
Our global vision for Patient Centricity is to support the development of innovative health solutions through a deep understanding of the patient experience. At Astellas, Patient Centricity isn’t a buzzword - it’s a guiding principle for action. We believe all staff have a role to play in creating a patient-centric culture and integrating an awareness of the patient into our everyday working practices, regardless of our role, team or division.
Our ethos is underpinned by the Astellas Way, comprising five core values: patient focus; ownership; results; openness and integrity.
We are proud to offer an inclusive and respectful working environment that fosters collaboration and ownership.
Our aspiration is to bring the best brains together, to provide them with world-leading tools and resources and a unique structure that fosters real agility and entrepreneurial spirit.

The Opportunity:
As Brand Manager, Ophthalmology, you will be responsible for implementing the commercial strategy in the Ophthalmology area at a national level by planning and conducting face-to-face and Digital marketing activities to ensure the generation and gathering of insights, opportunities, risks, and needs from the local market.
You will contribute to strengthening the Ophthalmology area within the company and coordinate with other departments, where innovation, autonomy, and a solid partnership with stakeholders are key. In this role, you will be able to continue growing professionally by working side by side with experts from different areas during the various stages of the product launch (pre-launch, launch, commercialization). You will be part of an inclusive team that works to develop innovative therapies for patients.

Hybrid Working:
At Astellas we recognise the importance of balancing your work and home life, so we offer a hybrid working solution allowing time to connect with colleagues in person at the office alongside the flexibility to work from home; optimising the most productive work environment for you to succeed and deliver.

Key Responsibilities:
Contribute to the cross-functional co-creation of the rolling 3-year brand plan led by the EMEA Brand team lead, ensuring the recommendations developed through close connectivity with Commercial Development activity meet the needs of the market regarding: investment & divestment opportunities, transition of assets, launch excellence, performance excellence.
Develop and execute the operational Brand Plan market through localization/ adaptation of EMEA materials and initiatives.
Seek innovative solutions to maximize brand opportunity, leading on collaborating on development and execution as relevant to the circumstance, leveraging extensive local market brand networks to achieve competitive advantage. Understand and meet the needs of product lifecycle management through resource deployment planning and meeting stakeholder engagement strategies.
Ensure all marketing channels identified for use locally (including but not limited to Digital) are aligned to the Therapeutic Area and Brand strategies and are approved by the EMEA Brand Director (and other relevant governance bodies, if needed).
Co-create brand content according to Affiliate regulatory needs and ensure appropriate training is provided to the Field force team to support their use of the content within the operational brand plan.

Essential Knowledge & Experience:
Significant experience in contributing to the development and implementation of brand strategy to reflect local views and achieving exceptional results to budget.
Experience working in a Pharma sales organization or similar environment.
Demonstrated experience in managing the brand life cycle within a market.
Proven track record of planning and managing product launches, measurement, and revenue growth.
Experience in contributing to/delivering to stretch KPIs, to sustainably grow the brand and maintain performance.
Fluent knowledge of English and Italian languages.

Preferred Experience:
Experience in Ophthalmology therapeutic area.

Education/Qualifications:
Master’s degree in health-related Science or equivalent.

Additional Information:
This is a permanent, full-time position.
Position is based in Italy.
This position follows our hybrid working model. Role requires a blend of home and a minimum of 2 days per week in our Milan, Italy office. Flexibility may be required in line with business needs. Candidates must be located within a commutable distance of the office.

What We Offer:
A challenging and diversified job in an international setting.
Opportunity and support for continuous development.
Inspiring work climate.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.