Site Name: Italy - Verona
Posted Date: Oct 16 2024

We create a place where people can grow, be their best, be safe, and feel welcome, valued, and included. We offer a competitive salary, an annual bonus based on company performance, healthcare and wellbeing programmes, pension plan membership, and shares and savings programme.
We embrace modern work practises; our Performance with Choice programme offers a hybrid working model, empowering you to find the optimal balance between remote and in-office work.
Discover more about our company wide benefits and life at GSK on our webpage Life at GSK | GSK
As a Brand Manager Specialty you will be part of a dynamic team working across different indications, you will be leading key projects focused on the development of HCP promotional tactics to execute the brand strategy with the opportunity to gain experience in multichannel promotional tactics.

Key responsibilities include:

• Effectively support the development and the execution of the business plan, through a deep understanding of the customer needs and the market dynamics.
  

• Strategically align product and its attributes to identified marketplace needs through application of learnings from market research, data analysis, and insight generation.
  
• Establish and maintain an understanding of the operating environment, market access dynamics, competitive intelligence, clinical data and trends.
  
• Understand the external context and closely interact with key external stakeholders in order to identify and execute innovative initiatives and partnerships.
  
• Lead localization of customer global materials and implementation of omnichannel plans
  
• Interact closely with sales force to ensure clear understanding and implementation of Product Marketing plans, timely updates of product’s evolution.
  
• Partner closely with the Global team to ensure consistent market understanding, flawless co-creation of overall strategy and assets.
  
• Effectively working in cross-functional teams partnering with sales, medical and market access functions.
  
• Define the sales forecasts and demand plan in collaboration with Finance partner and Marketing Director.
  
• Measure and track performance of key tactics.
  

Why you?
Basic Qualifications & Skills:
We are looking for professionals with these required skills to achieve our goals:

• BS/BA level or Masters degree level, marketing AND Field experience (or other relevant commercial experience in pharmaceutical industry).
  
• Ability to anticipate quickly the developments in the market and to translate into threats/opportunities for business teams and GSK strategies.
  
• Ability to learn new concepts and data quickly along multiple dimensions - including but not limited to: scientific data, business drivers/ challenges, public health influences and influencers, etc).
  
• Tenacity to gain buy-in quickly and move new ideas or concepts through the GSK approval process in a manner that’s consistent with the GSK values and leadership behaviors.
  
• Ability to conceive, develop, and execute multi-channels marketing and/or business plans.
  
• Ability to travel as required (<25%).
  
• Teamworking and Communication Skills.
  
• Fluent written and oral both Italian and English.
  

Preferred qualifications:

• Knowledge of specialty market dynamics
  

What we offer:

• Permanent contract in a very Inclusive environment
  
• Smart Working up to 50% for eligible roles
  
• Performance Reward
  
• Company car
  
• Flexible Benefits
  
• Company Healthcare Plan
  
• Integrative pension fund
  
• Employee Assistance Programme
  
• Tax assistance
  
• Personal parcel delivery service
  
• Local nursery agreement
  
• Free Company canteen
  
• Coffee Corners
  

Closing Date for Applications – 23 ottobre 2024
Please take a copy of the Job Description, as this will not be available post closure of the advert.
When applying for this role, please use the ‘cover letter’ of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above. The information that you have provided in your cover letter and CV will be used to assess your application.
#LI-Hybrid
Why GSK?
Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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