• Reserve Customer plan: decide customer role/activity plans/investment profile to deliver plan
• Customer Business Performance Management: Defines Best view forecast & forward investment plan for the customer(s) across Italy
• Responsible for triangulation between outlets and Distributors to close agreements
• Reserve Customer Budget accountability across Italy
• Commercial Investment per all customers across Italy
• Management of all national Reserve projects and sales drives
• Winter and summer hotspots accountability
• Be first point of contact for reserve account executives

• Deep understanding of what is important to Reserve customers and use this insight to drive the creation and execution of a clear and powerful commercial plan
• Has their finger on the pulse of what is happening on the ground: has brilliant relationships with key influencers in the industry
• Category Knowledge across Spirits and TBA with experience in process, ingredients & provenance

• Skilled in developing customer and collaborator dedication, negotiating for win-win outcomes
• Operates proactively – and where vital reactively - in order to beat competitors.

• Understanding of where and how to target trade investment to maximize ROI whilst delivering for our customers.
• Efficiently balances short- and long-term performance goals in planning, execution and evaluation of activity.

• A strong and broad track record in Commercial with experience in strategic planning with customers
• Highly skilled in encouraging dedication through advance negotiation skills, resolving conflict and crafting collaborative relationships
• In depth understanding of distributors, key customers and competitors: their businesses and their shoppers/drinkers
• Able to mentor of both functional and leadership capability development in commercial leaders.
• Proficient in English and Italian

Regular Turin 2024-09-20