Italy Job Openings
Affinity Petcare
Senior Brand Manager Italy
August 19, 2024
We are looking for a Senior Brand Manager based in our Milan Office. Reporting to the Marketing manager in Italy you will join a multicultural team to work in our leading portfolio brand. The Senior Brand Manager will be accountable for a global brand with the main aim to increase market share and brand’s reputation, improve consumer experience and drive company’s growth within the local market.
What you will do
- Understand the category and Brand under her/his local responsibility
- Execute in autonomy the monthly tracking deep dive analyzing sell in, sell out and consumer data to identify key insights, potential opportunities and action plans.
- Follow up on the main brand’s KPÌs.
- Execute in autonomy the annual business review to identify local needs and new business opportunities
- Define and implement the local Brand strategy.
- Work on the an annual marketing plan for the country: new product development, media & communication strategy, pricing strategy & consumer promotion activities in order to boost sales and grow the category.
- Take part in innovation strategy projects Manage approved brand budge and approved marketing A&P spend with strong commercial acumen
- Implement and monitor the annual media strategy together with the global team and the agency .
- Drive local ad hoc PR and BTL activations to support the brand equity
- Build strong, trusted relationships with the key stakeholders both in local and global team to ensure a productive teamwork
- Team management of 1 Trainee
- +5years of experience in Marketing Department within a FMCG industry
- Strategic thinking
- University Degree on Business Administration/Marketing or equivalent
- Experience in marketing through all leverages: product development, media activation plans, pricing and point of sales activities.
- Ability to analyze and interpret performance management data and make recommendations to optimize the effectiveness of the marketing activities
- Good organizational skills. Experience of working and delivering multiple projects
- Leadership & Energy to implement new projects
- English is our main language. Other languages such as French, Italian or Portuguese will be highly valued
- Hybrid working model
- Flexible working hours
- Affinity University platform
- Professional development opportunities to employees at different stage of their careers,
- Celebrations & Fun
We cultivate an inclusive culture that celebrates diversity. We firmly believe that embracing a
variety of perspectives is integral to both our company’s success and the strength our team.
That’s why we are committed to providing equal opportunities for all.
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