Italy Job Openings
Starcom
Strategic Planner - Extrcacurricular Internship
FULL TIME
October 3, 2024
Publicis Groupe: win in the platform world!
Publicis Groupe is the world’s third largest communications group.
What can we do as Publicis Groupe?
Known for its world-renowned creativity, best in class technology, digital and consulting expertise, Publicis Groupe is the only one in the industry able to best accompany its clients in their digital business transformation journey - anywhere in the world.
And what makes us unique?
A Connecting Compay, driven by a common purpose, a powerful spirit, shared behaviors, great character and a relentless focus on clients - Power of One!
About Starcom
Starcom is a global, fast-growing, media agency grounded in the founding principle that understanding consumers motivations is at center of our strategies. Each day, we apply this belief to harness the transformative power of data, AI and technology to move businesses and our people careers forward.
Job Description
The Strategic Planner intern will operate in partnership with senior strategic planners by contributing to clients and new business projects.
Your to do list:
- Understanding industry scenario, agency dynamics and culture
- Developing a strategic mindset.
- Acquiring knowledge of key proprietary and industry tools.
- Identifiy culture trends and consumer mindset for a number of market categories (FMCG, beauty, banking, etc) by conducting desk research or database queries.
- Frame consumer insights and consumer journeys by elaborating several data point such as socio-demo/ attitudinal / behavioral profile.
- Inspire the Media and Communication Plan architecture on the wider set of channels, including branded content, digital, commerce. Also in partnership with creative agencies.
- Create executive summaries and reports starting from Client brief, Market research, Media Analysis
Qualifications
- Previous experience in media, research, and marketing field is a plus.
- Passion for social media is welcome.
- Knowledge of the Office Suite (mainly Excel and PPT)
- Strong oral and written communication skills
- Basic kwoledge on Marketing & Advertising
- Knowledge of new and cutting-edge technology is a plus
Additional Information
We take care of our talents and their wellbeing:
- Future of Work: flexible entrance and smartworking 2 days per week
- Corporate benefit aligned with the hiring level
- Learning&Development: a tailored learning path, individual and needs based approach, always on!
- Corporate Wellness: free access to online training classes for your physical and psychological wellbeing
With or without D.Lgs. 198/2006, we can't wait to meet you and welcome you, whoever you are!
Find more about Publicis Groupe Italy and our values on our official IG page here.
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