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With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
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Job Description

American Express Enterprise Digital & Data Solutions (EDDS) drives innovation and delivers value across the entire customer lifecycle. As part of the Enterprise Acquisition Products & Platforms (EAPP) team within EDDS, you will be responsible for supporting the development of our marketing programs to drive acquisition growth. The role will focus on managing Paid Search (PPC) / Search Engine Marketing (SEM) campaigns.


Paid Search / Search Engine Marketing Analyst

To execute PPC / SEM within an in-house team set-up to deliver best in class results in Japan and selected APAC markets.


Principal Accountabilities

• Manage PPC / SEM campaigns for the product ranges in Japan and selected APAC markets against targets, maximizing net income delivered through the channel
• Use SA360 bid management software to centrally manage PPC / SEM campaigns and ensure that tracking is set up correctly
• Work with the PPC / SEM Manager and the EDDS Analytics team to create and implement data-led strategies that deliver against the marketing plans
• Collate and distribute information for internal reporting
• Present strategies and plans to internal stakeholders in the markets and other central teams
• Monitor internal and external digital trends and technologies to continually improve the programme and maintain competitive advantage
• Work with the Analytics team on “test and learn” activities to innovate and establish best practices for PPC / SEM
• Building and maintaining relationships with markets

Required Qualifications

• Passion for PPC / SEM
• Strong understanding of other digital marketing media
• Fluency in written and spoken Japanese, in addition to English
• Minimum 2-3 years’ experience and proven track record of successfully managing PPC / SEM campaigns across Google Ads, Yahoo Japan Ads and / or Microsoft Ads
• A self-starter who owns their role and is able to multi-task and prioritize work in a fast-paced environment
• Detail-oriented with solid organizational and time management skills
• Track record of delivery against goals
• Experience of managing stakeholders in a matrix environment
• Excellent oral and written communication skills including presenting to peers and senior management
• Experience managing international campaigns and large enterprise budgets

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries
• Bonus incentives
• Support for financial-well-being and retirement
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• Generous paid parental leave policies (depending on your location)
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.