Apply for E-commerce Marketing Executive-2 Role at Diageo

Mexico Job Openings

Diageo

E-commerce Marketing Executive-2

Ciudad de México

FULL TIME

October 16, 2024

Job Description :

Job Profile:

E-commerce Marketing Specialist

We are seeking an E-commerce Marketing Specialist with a deep understanding of the e-commerce landscape in Mexico. This role will be responsible for shaping and executing our brands' digital presence across whisky, tequila, vodka, ready-to-drink (RTD) beverages, and more. The main focus will be on driving seamless digital shopping experiences that outshine competitors and align with the overall business and channel strategies.

Key Responsibilities:

1. E-commerce Growth Strategy:

o Understand and anticipate Mexico’s growing e-commerce trends.

o Develop strategies that align digital commerce with the company’s business and channel goals.

o Stay ahead of the competition by leveraging data-driven insights to refine strategies.

2. Digital Platform and Consumer Journey Optimization:

o Analyze and enhance consumer journeys across all digital commerce platforms.

o Collaborate with technology partners to ensure our business thrives by leveraging the latest digital tools and insights.

o Test and implement global solutions to improve platform experiences.

3. Collaboration and Partnership:

o Work closely with agencies, marketing teams, commercial teams, global teams, and the CMO to ensure a cohesive approach.

o Foster strong relationships with external partners to optimize e-commerce campaigns.

4. Data Analysis & Competitive Benchmarking:

o Utilize Nielsen, ISCAM, and other relevant data sources to track brand performance, market share, and competitor activities.

o Lead consumer and business insights collection to implement strategic actions to ensure continuous growth and flawless execution.

5. Digital Shelf & Product Page Execution:

o Ensure best-in-class digital shelf execution with a focus on metadata optimization, images, and copy that resonates with consumer needs.

o Lead product page enhancements to improve discoverability and conversion rates.

6. Campaign Planning & Execution:

o Plan and execute e-commerce campaigns that align with both brand strategies and consumer connection objectives.

o Measure the impact of campaigns, ensuring they drive consumer engagement and sales growth.

7. Digital Knowledge and Expertise:

o Bring previous experience in digital marketing environments, with an excellent command of digital terminology and industry best practices.

o Stay current on evolving e-commerce trends and how they impact the marketing landscape.

Requirements:

Proven experience in digital marketing and e-commerce, preferably in FMCG or the liquor industry.
Strong understanding of Mexico's e-commerce landscape and its integration with business strategies.
Expertise in data analysis tools such as Nielsen, ISCAM, or similar.
Experience managing campaigns across digital platforms (Amazon, Mercado Libre, etc.).
Excellent collaboration skills with internal and external partners.
Ability to think strategically while executing with detail-oriented precision

Worker Type :

Regular

Primary Location:

Mexico City

Additional Locations :

Job Posting Start Date :

2024-10-15

We regret to inform you that this job opportunity is no longer available as it has expired

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