Mexico Job Openings
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Email Marketing Manager
Paramus
FULL TIME
September 18, 2024
#MT
Email Marketing Specialist is key member of digital marketing team responsible for developing, managing, and optimizing email program that supports BTG’s omni-channel marketing effort. He/she will be expected to help create an email marketing strategy, KPI’s, content and launch and analyze campaigns. Email Marketing Specialist must be analytical, hands-on and able to work independently. He/she must be a self-motivated driver of results who likes to constantly review campaign performance and A/B testing new campaigns constantly to drive growth and sales.
Key Responsibilities
Job Type: Full-time
Pay: $80,000.00 - $100,000.00 per year
Benefits:
Email Marketing Specialist is key member of digital marketing team responsible for developing, managing, and optimizing email program that supports BTG’s omni-channel marketing effort. He/she will be expected to help create an email marketing strategy, KPI’s, content and launch and analyze campaigns. Email Marketing Specialist must be analytical, hands-on and able to work independently. He/she must be a self-motivated driver of results who likes to constantly review campaign performance and A/B testing new campaigns constantly to drive growth and sales.
Key Responsibilities
- Lead email marketing process – build out the email marketing program and automations
- Build and run email marketing campaigns end-to-end, managing email databases
- Design and implement direct email marketing campaigns
- Proofread all emails to ensure they are on brand and are accurate
- Test all campaigns to ensure they are mobile friendly and formatting is accurate
- Drive traffic, leads and sales through email campaigns
- Identify target audience and grow email list
- Automate drip email campaigns for abandoned cart users and customers.
- Create new email databases for lead generation and utilize our current lead database to retarget clients
- Upgrade email templates using graphics, personalization and advanced features
- Analyze campaign performance and implement improvements
- Ensure emails follow industry policies, best practices and compliance with all laws and regulations
- 3+ years of demonstrates experience managing and creating email marketing campaigns
- Experience working in email marketing for retail, service or consumer products
- Strong analytical skills and data-driven decision maker
- Hands on experience with HTML and content management systems
- Must have extensive experience with Google Analytics and marketing tools
- Excellent written communication and copywriting skills
- Strong focus for using data to gather insights, experience analyzing and optimizing creative to increase email campaign performance, and the ability to meet aggressive performance goals
- Creative and capable of strategizing and implementing new campaign ideas
- Comfortable working in a fast-paced environment
- Able to work independently and make things happen and can operate cross-functionally in a team-oriented environment
Job Type: Full-time
Pay: $80,000.00 - $100,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Referral program
- Vision insurance
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