About the role :
As a Senior Graphic Designer specializing in performance marketing and social media, he/she will create visually compelling graphics that drive engagement and conversions. He/she will also design and optimize assets for various digital platforms, ensuring our campaigns are both effective and visually appealing.
Job Responsibilities:
Performance Marketing:

• Design eye-catching graphics for digital ad campaigns, including display ads and social media ads.

• Develop creative assets that align with campaign goals and target audience preferences.

• Collaborate with the performance marketing team to create visuals that drive traffic and increase conversions.

Social Media Marketing:

• Create engaging and shareable graphics for social media platforms (Facebook, Instagram, Linked In, etc.).

• Design graphics for social media posts, stories, and images that reflect brand identity and resonate with the audience.

• Work as a social & digital media content creator to develop visual content that supports content strategy and marketing goals.

• Stay updated on social media trends and design best practices to keep content fresh and relevant.

General Responsibilities:

• Maintain a consistent brand image across all visual content and marketing materials.

• Manage multiple design projects simultaneously and meet deadlines.

• Provide creative input and solutions to enhance the visual impact of marketing efforts.

Requirements

• Proven experience as a Graphic Designer with a strong portfolio showcasing performance marketing and social media assets.

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, In Design) and other design tools (e.g., Canva, Figma).

• Experience with performance marketing platforms (Google Ads, Facebook Ads Manager) and social media management tools.

• Strong understanding of design principles, typography, color theory, and digital marketing trends.

• Ability to analyze campaign performance data and adjust designs accordingly.

• Excellent communication skills and ability to work collaboratively in a team environment.

• Strong attention to detail and ability to deliver high-quality work under tight deadlines.

• Experience with video editing and animation (e.g., After Effects, Premiere Pro).

• Knowledge of SEO principles and best practices for digital design.

Job Type: Full-time
This job has been sourced from an external job board.
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