3D Lifestyle Aesthetics & Wellness is a popular Medical Aesthetics Medical Technology Company in Canada and Pakistan, with several sister brands. The company runs several medi-spas, its own software, branded medical devices and medial aesthetics training institute.
We are seeking a talented and creative Content Writer to join our team, specializing in the medical aesthetics and wellness industry. The ideal candidate will have a passion for writing, a deep understanding of the medical aesthetics landscape (including treatments like Botox, dermal fillers, laser treatments, etc.), and a strong ability to translate complex medical information into engaging, accessible content for diverse audiences.
Key Responsibilities:

• Content Creation: Write clear, compelling, and SEO-optimized content for blogs, social media posts, newsletters, product descriptions, email campaigns, and landing pages related to medical aesthetics and wellness.
• Research & Development: Stay up to date on trends and developments within the medical aesthetics, beauty, and wellness industries, including emerging technologies, procedures, and products.
• Educational Writing: Develop informative, science-backed content on aesthetic treatments (such as injectables, PRP, laser treatments, etc.) that highlights their benefits, risks, and outcomes for potential clients.
• Patient Communication: Craft patient-facing content that is educational and empathetic, addressing common concerns, frequently asked questions, and post-treatment care for various wellness services.
• Brand Voice: Maintain a consistent tone and style in all written materials that align with the brand’s voice and mission, targeting professionals and consumers alike.
• Collaborative Work: Collaborate with medical professionals, marketing teams, and graphic designers to create multi-channel content strategies that increase brand awareness and engagement.
• SEO Strategy: Implement effective SEO strategies, including keyword research, content structure optimization, and writing meta descriptions, to ensure all content ranks well in search engines.
• Social Media Content: Create engaging and informative social media content for platforms like Instagram, Facebook, Linked In, and You Tube to drive traffic and engagement.

Required Skills & Qualifications:

• Proven Experience: 2+ years of content writing experience, preferably in the medical aesthetics, healthcare, or wellness industry.
• Technical Writing Skills: Ability to write scientifically accurate yet reader-friendly content that simplifies complex medical procedures.
• SEO Knowledge: Familiarity with SEO principles and experience optimizing content for search engines to improve rankings.
• Strong Research Skills: Ability to conduct in-depth research into treatments, trends, and wellness concepts, ensuring all content is credible and reliable.
• Adaptability: Strong ability to write for various platforms, including websites, blogs, social media, and print materials.
• Attention to Detail: Excellent grammar, editing, and proofreading skills.
• Educational Background: Bachelor’s degree in Journalism, English, Marketing, Communications, or a related field. A background in healthcare or aesthetics is a plus.
• Passion for Wellness: A genuine interest in wellness, skincare, and medical aesthetics.

Preferred Skills:

• Experience in email marketing and content management systems (CMS), such as Word Press.
• Knowledge of medical compliance and regulatory requirements for marketing medical and aesthetic treatments.
• Understanding of visual content (photos/videos) and how it complements written content in social media marketing.
• Familiarity with content analytics to measure the success of content marketing campaigns.

Benefits:

• Competitive salary or freelance rates.
• Opportunities for career growth and learning within the medical aesthetics and wellness field.
• Collaborative and supportive work environment.

Job Type: Full-time
Pay: Rs150,000.00 - Rs200,000.00 per month
Application Question(s):

• Do you have any experience with Healthcare, Medical or Wellness topics?

Experience:

• Content writing or creating: 3 years (Required)

Expected Start Date: 09/11/2024